Media Executive - Digital Sales Specialist
About the role
Gray Digital Media and KLTV/KTRE are seeking a dynamic leader in digital marketing to help local businesses grow in the Lufkin-Nacogdoches community. The Digital Sales Specialist drives revenue growth by selling digital advertising solutions to new and existing clients, exhibiting strong hunter skills, developing strategy, building proposals, and executing performance-focused campaigns across platforms such as display, Streaming TV, paid social, search, and Streaming Audio. The ideal candidate is passionate about digital marketing, a self-starter, and eager to make an impact for Deep East Texas businesses. Knowledge of digital programmatic tactics like Streaming TV, Targeted Display, and Streaming Audio is a plus.
Responsibilities
- Prospect, present, and close digital advertising business with local clients.
- Build client strategies based on business goals.
- Develop media plans and proposals.
- Coordinate campaign launch and optimization with internal ad ops/fulfillment teams.
- Monitor pacing and performance; recommend optimizations and upsell opportunities.
- Provide reporting insights and translate metrics into clear business outcomes.
- Stay current on digital ad products, industry trends, and competitor offerings.
Requirements
- 2+ years of experience in digital media sales, advertising, or consultative B2B sales (preferred).
- Working knowledge of digital ad formats and metrics (CPM, CPC, CPA, CTR, conversion rate).
- Experienced in prospecting and generating new business.
- Strong presentation, proposal-writing, and client communication skills.
- Ability to manage multiple accounts/campaigns with strong attention to detail.
- Proficiency with Microsoft Office/Microsoft PowerPoint.
- Experience selling Streaming TV/Programmatic ad tactics.
- Familiarity with ad platforms and measurement tools (e.g., Google Ads/Analytics, Meta, DSPs).
- Experience in local media, broadcast, or multi-platform advertising organizations.
Gray Media is a drug-free company.