Media Director
ICG-ADV · Oklahoma City, OK · 6 days ago
HybridManagementFull-time
Responsibilities
- Develop media strategy and channel/budget recommendations tailored to each client’s goals
- Build and manage media plans across digital display, video, paid search, broadcast, outdoor, print and other channels as needed.
- Present strategy, plans, and results to clients with a clear point of view on the “why,” not just the numbers.
- Own media budgets end-to-end: allocation, pacing against goals, and billing reconciliation.
- Negotiate with media vendors and problem-solve issues with both the client and vendors.
- Partner with our creative and account teams to make sure media strategy and creative work together to make our clients unignorable.
- Stay ahead of platform changes, ad formats, and industry trends, and bring new opportunities to clients proactively.
- Work with the Media Coordinator to ensure accurate billing and reporting, reviewing and interpreting results together.
- Provide strategic guidance on new business projects and client growth opportunities.
- Research, recommend, and negotiate resources needed for the media team.
Requirements
- 5+ years of media experience, including time spent building strategy and plans, as well as media buying.
- Platform fluency in Strata, or similar media buying software.
- A track record of owning media budgets and being accountable for performance against them.
- Experience of managing client flowcharts with high-level of detail and accuracy.
- Comfort and competency in presenting to clients directly with the ability to explain strategy and results in plain language.
- A collaborative mindset — you’ll work daily with creative, accounts, and our Media Coordinator.
- Genuine curiosity about media trends and a bias toward testing new approaches for clients.
Benefits
- Unlimited PTO
- Paid holiday time
- 401K matching
- Paid parental leave
- Longevity bonuses