Media Buying Senior Strategist

Brief Description

TRG is seeking an Investment Senior Strategist – Partners (Integrated Media Buyer) to negotiate media partnerships for evidence-based marketing. This role involves working with a cross-disciplinary team of strategists and focuses on securing and activating high-reach media environments.

What You’ll Be Doing

• Day-to-day implementation of agency investment principles for assigned channels or markets within a media buy.
• Direct investment dollars to build mental availability across entire categories, optimizing for attention rather than clicks.
• Balance daily tasks between ongoing training as a cross-channel media buyer and execution of support duties including ordering, vendor contact, and documentation.
• Place media investment dollars within each channel, executing within approved guidelines to achieve media goals and increase reach.
• Optimize, maintain, and reconcile buys within assigned channels to improve reach or efficiency.
• Hold partners accountable to maintain full delivery standards based on reporting and contract commitments.
• Train in evidence-based marketing principles and other marketing science concepts.

What You’re Good At

• Negotiating and executing cross-channel media investments to meet client marketing goals and achieve true brand growth.
• Mentoring and training strategists and interns, fostering a culture of effectiveness and inclusivity.
• Fostering collaboration within the investment teams and executing across partnership media channels for assigned clients.
• Developing and maintaining strong relationships with media sales communities and identifying emerging opportunities.

What You Have In Your Background

• 3+ years in media investment, media buying, or related fields.
• Desire to mentor entry-level investment strategists and support their career growth.
• Negotiation skills and understanding of the partnership media ecosystem.
• The ability to maintain schedules or placements from RFP stage through final reporting, selecting and holding partners accountable.
• A starting knowledge of marketing effectiveness frameworks and interest in continued learning.