Media Buyer

Responsibilities

• Launching and optimizing campaigns in in-app ad networks
• Sourcing and testing new bundles (angles, creatives, funnels)
• Scaling profitable campaigns
• Working with various ad formats
• Analyzing traffic performance
• Preparing briefs (technical tasks) for creatives
• Working with tracking systems and analytics
• Collaborating with the team
• Managing campaigns across multiple GEOs

Requirements

• Experience working with in-app traffic sources (Unity Ads, AppLovin, Moloco, etc.)
• Experience with mobile traffic formats (video, interstitial, rewarded)
• Experience working with grey-hat verticals
• Understanding of tracking systems, with hands-on experience (AppsFlyer, Adjust, Keitaro)
• Strong understanding of key metrics (CPA, FTD, deposits, ROI)
• Experience working with creatives (especially video)
• Self-sufficiency and proven experience in scaling campaigns