Media

Sonoma Valley Visitors Bureau is seeking a qualified journalist or communications professional to assist in promoting Sonoma Valley as a premier travel destination. This role involves creating compelling content, managing media relations, and supporting marketing initiatives to highlight Sonoma’s unique attractions, history, and experiences.

Responsibilities

• Develop and distribute press releases, feature stories, and media pitches to local, national, and international outlets.
• Coordinate with journalists, bloggers, and influencers to secure media coverage of Sonoma Valley’s events, wineries, dining, and outdoor activities.
• Manage the media gallery, ensuring high-quality photos, videos, and articles are available for press use with proper credit to SonomaValley.com.
• Assist in planning and promoting major annual events, such as Sonoma Sips, "The Winemakers Pour," and seasonal festivals.
• Create and curate content for the Visitors Bureau’s blog, newsletters, and social media channels, including itineraries, historical features, and travel guides.
• Support the development of marketing assets, including brochures, visitor guides, and digital campaigns.
• Collaborate with local businesses, wineries, and tourism partners to align messaging and promotional efforts.
• Monitor and report on media coverage and tourism trends to inform strategic decisions.
• Provide media support for filmmaking, photography, and commercial projects in Sonoma Valley.
• Serve as a point of contact for media inquiries, facilitating interviews, site visits, and press tours.

Requirements

• Proven experience in journalism, public relations, communications, or a related field.
• Strong writing, editing, and storytelling skills, with a portfolio of published work.
• Established relationships with media outlets, journalists, or influencers are a plus.
• Familiarity with digital media, including social media platforms, content management systems, and multimedia tools.
• Knowledge of or passion for travel, wine, food, and outdoor recreation industries.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
• Excellent interpersonal and organizational skills, with a proactive and collaborative approach.
• Bachelor’s degree in journalism, communications, marketing, or a related field.

Skills

• Exceptional written and verbal communication.
• Media relations and pitching expertise.
• Content creation and curation for digital and print platforms.
• Project management and multitasking.
• Research and analytical skills to identify trends and opportunities.
• Proficiency in Microsoft Office, Google Workspace, and basic graphic design tools (e.g., Canva) is a plus.

For more information, please contact Jennifer Sweeney Communications at jennifer@jsweeneycomms.com or (916) 215-1769.