Media and Marketing Reporting Analyst

About the role

This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable.

Responsibilities

• Serve as the primary analytics contact for assigned clients
• Participate in client calls to present performance, explain data, and provide actionable recommendations
• Support the development of measurement frameworks, especially for ecommerce clients
• Translate business goals into clear tracking and reporting approaches
• Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
• Guide GTM (web + server-side) structure and GA4 event design
• Support advanced implementations including Meta CAPI and Enhanced Conversions
• Step in hands-on when necessary, but primarily ensure quality and consistency
• Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
• Identify and resolve tracking gaps that impact data quality
• Improve trust in data by proactively catching and fixing issues
• Cross-team collaboration with media teams to align tracking with campaign strategy
• Act as a bridge between analytics and media for troubleshooting and QA
• Support internal standardization of tracking and reporting practices

Qualifications

• Must-have: 5–8+ years in digital analytics, preferably in an agency environment
• Strong ecommerce tracking experience
• Expertise in GTM (web + server-side), GA4, and platform conversion tracking
• Experience with Meta CAPI and Enhanced Conversions
• Nice-to-have: Proficiency in Looker Studio, familiarity with BigQuery or SQL, experience with enterprise or international clients