Media and Marketing Associate
for section headings. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones.
We need to extract content: The posting includes:
- Job ID, posted date, expires, category, terms, experience, education, base pay salary (but not actual number). It says "Base Pay Salary" but no amount. That's placeholder; we should not create Pay section unless actual number given. Since no amount, we should not include Pay section.
- "Send applications or inquiries to: jobs@encounterministries.us" is application instruction; we should remove.
- Privacy/security warning, Terms of Service, Report This Listing: remove.
- Job Description: Media & Marketing Associate.
- Location: On-site in Brighton, Michigan.
- Position Type: Full-Time Exempt.
- PTO: 15 days/year (vacation/sick time) in addition to paid holidays.
- Reports To: Director of Media and Marketing.
- Mission Statement.
- Position Summary.
- Primary Responsibilities (list of duties).
- Qualifications (list).
- Essential Requirements (list).
- Review & Growth (some prose).
- About The Employer (mission statement again? Actually similar to mission statement but we can include as About the Employer maybe as About the role? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content to these headings.
We have:
- About the role: could be Position Summary + Mission Statement? Or About The Employer? The heading "About the role" likely corresponds to Position Summary. We'll put Position Summary there.
- Responsibilities: Primary Responsibilities list.
- Requirements: maybe Essential Requirements? Or Qualifications? The instruction includes both Requirements and Qualifications headings. We need to decide what goes where. Typically Requirements are mandatory (e.g., education, experience, essential requirements). Qualifications could be preferred qualifications. We have "Qualifications" section (degree, 2+ years experience, knowledge, proficiency, familiarity, basic skills, experience using Adobe, some experience with WordPress, ability to balance creativity). Then "Essential Requirements" (Active Catholic, knowledge of Adobe CC, demonstrated use of professional communication, strong organizational skills, confidence managing multiple projects, demonstrated ability to problem-solve, ability to communicate mission, agreement at-will). So we can put Requirements = Essential Requirements (mandatory). Qualifications = the Qualifications list (preferred/required? but we treat as Qualifications). Skills: maybe we can extract skills from those lists? But we already have skills in Qualifications and Requirements. Could create a Skills section for technical skills like Adobe Creative Suite, SEO, Google Ads, Facebook/Instagram Ads, email marketing platforms, CRM, cameras, photography, videography, WordPress, etc. However we must not create thin sections; we prefer few substantive sections. We could combine Skills into Qualifications or Requirements. But the instruction says use headings only when posting has real specific content for it. We have content for Skills (list of skills). Could create a Skills section. However we also have Qualifications and Requirements sections already. Might be okay to have multiple sections as long as they have substantive content.
Benefits: we have PTO: 15 days/year plus paid holidays. That's a benefit. So we can create Benefits section with that.
Pay: not given specific amount, so omit.
Schedule: not given besides Full-Time Exempt; maybe we could put Schedule: Full-Time (exempt). But that's not specific schedule like hours. The instruction says never create Pay/Schedule/Benefits sections unless posting actually states them. It does state Position Type: Full-Time Exempt. That's schedule info. So we could include Schedule section with "Full-Time Exempt". However we might consider that as part of About the role? But we have a heading Schedule allowed. Since they explicitly gave Position Type, we can include Schedule.
We need to avoid duplication. Also need to include location? Could be part of About the role or maybe a short paragraph.
We must not include Job ID, posted date, expires, etc. Could fold minor metadata into a short
or drop it. Probably drop it.
We must not include application instructions.
We must not include boilerplate like privacy warning, terms, report listing.
We must preserve all substantive information.
Let's extract substantive content:
- Mission Statement: "Encounter Ministries exists to unleash the transforming power of the Holy Spirit in the world by teaching, equipping, and activating disciples to demonstrate the love of God through the power of the Holy Spirit."
- Position Summary: "The Media & Marketing Associate is a full-time, on-site role responsible for supporting and advancing the media and marketing efforts of Encounter Ministries. Reporting to the Director of Media and Marketing, this person will help execute strategic marketing initiatives that increase visibility, generate leads, promote events and programs, strengthen donor and community engagement, and ensure clear, mission-centered communication across digital, print, email, and social platforms. The role requires a creative, organized, and data-driven professional who can manage multiple projects, collaborate effectively with staff, and contribute to a strong Catholic brand presence consistent with the mission and values of Encounter Ministries."
- Location: On-site in Brighton, Michigan.
- Position Type: Full-Time Exempt.
- PTO: 15 days/year (vacation/sick time) in addition to paid holidays.
- Reports To: Director of Media and Marketing.
- Primary Responsibilities list (bullet points). Let's capture each:
1. Digital Marketing & SEO: Manage website content and SEO strategy to improve visibility, grow organic traffic, and ensure a welcoming, user-friendly online presence.
2. Social Media Ads: Working with the Social Media Manager for impactful content creation, oversee paid ad campaigns on social media (Facebook, Instagram, YouTube, etc.).
3. Campaign Management: Plan, execute, and track advertising campaigns across digital, print, and social platforms that align with Catholic values and effectively reach target audiences.
4. Email Marketing: Design, schedule, and analyze email campaigns to nurture relationships, generate leads, and share impact stories.
5. Lead Generation: Implement strategies to capture and convert new leads for programs, events, and donor engagement.
6. Content Creation: Assist in the development of messaging and visuals consistent with our mission for use in newsletters, campaigns, landing pages, and promotional materials.
7. Analytics & Reporting: Monitor campaign performance using tools such as Google Analytics and social insights, reporting results to leadership and adjusting strategies accordingly.
8. Collaboration: Work closely with ministry leaders, program directors, and development staff to ensure cohesive branding and messaging.
9. Community Engagement: Identify opportunities to promote events, partnerships, and external volunteer promotion opportunities.
- Qualifications list:
- Degree in Marketing, Communications, or related field (or equivalent experience).
- 2+ years of experience in marketing, preferably with a non-profit or faith-based organization.
- Strong knowledge of digital marketing platforms (Google Ads, Facebook/Instagram Ads, etc.) and SEO best practices.
- Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).
- Familiarity with CRM and lead management systems a plus.
- Basic skills in cameras, photography, and videography.
- Strong written, visual, and interpersonal communication skills.
- Experience using Adobe Creative Suite (Premiere, Photoshop, Illustrator, InDesign).
- Some experience with WordPress and website management.
- Ability to balance creativity with data-driven strategy.
- Essential Requirements list:
- Active Catholic in good standing with the Roman Catholic Church.
- Knowledge and confidence in using Adobe CC graphic and video design programs.
- Demonstrated use of professional communication, grammar, and writing skills.
- Strong organizational and interpersonal skills with the ability to cultivate relationships.
- Confidence in managing multiple projects and meeting deadlines.
- Demonstrated ability to problem-solve efficiently and master needed technology.
- Ability to effectively communicate and live out Encounter's mission and values.
- Agreement that this is an "at-will" position that may be reviewed and revised to meet the current needs of Encounter Ministries.
- Review & Growth: "This role will include periodic reviews with the Executive Director, and the scope of responsibilities may be adjusted as needed to support the evolving needs of Encounter Ministries."
- About The Employer: "We teach, equip, and activate disciples to demonstrate the love of God through the power of the Holy Spirit in their sphere of influence. Through our school of ministry, dynamic conferences, events, and ministries, we provide the best opportunities possible to empower disciples to love like Jesus."
We need to map to headings.
Possible sections:
About the role
-> include Position Summary and maybe Mission Statement? Could also include location and position type. But we have separate Schedule maybe.
Better: About the role: Position Summary + Mission Statement? The mission statement is about the organization, not the role. But we could include it as part of About the role to give context. However we also have About The Employer separate. Could put mission statement in About the role, and About The Employer in About the role? Actually About the role likely describes the role; About The Employer describes the organization. Since we have both, we could have About the role (Position Summary) and About the employer (maybe not a heading but we could incorporate into About the role? The instruction only lists specific headings; we could add About the employer as a paragraph under About the role? But they said use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They didn't forbid other headings, but they gave examples. Safer to stick to those headings. So we need to fit all content into those headings.
We can put mission statement in About the role as introductory paragraph.
We can put location and position type maybe in About the role or Schedule.
Schedule: we have Full-Time Exempt. So we can put that.
Benefits: PTO 15 days/year plus paid holidays.
Requirements: Essential Requirements.
Qualifications: Qualifications list.
Skills: maybe we can extract skills from Qualifications and Requirements but we could also make a Skills section for technical skills like Adobe Creative Suite, SEO, Google Ads, Facebook/Instagram Ads, email marketing platforms, CRM, cameras, photography, videography, WordPress, etc. However that would be somewhat redundant. But we could still create a Skills section if we have substantive content. The instruction says prefer a few substantive sections over many thin ones. So maybe we combine Skills into Qualifications (since Qualifications already includes skills). So we may not need separate Skills.
Thus sections: About the role, Responsibilities, Requirements, Qualifications, Benefits, Schedule.
Check if we have content for each:
- About the role: Mission Statement + Position Summary + location? We'll include mission statement and position summary. Could also include location (On-site in Brighton, Michigan) and position type (Full-Time Exempt) but position type goes to Schedule. We'll keep location in About the role maybe as a sentence.
- Responsibilities: list of primary responsibilities.
- Requirements: Essential Requirements list.
- Qualifications: Qualifications list.
- Benefits: PTO 15 days/year plus paid holidays.
- Schedule: Full-Time Exempt.
We should not include Pay.
We must not repeat job title
for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract content: The posting includes: - Job ID, posted date, expires, category, terms, experience, education, base pay salary (but not actual number). It says "Base Pay Salary" but no amount. That's placeholder; we should not create Pay section unless actual number given. Since no amount, we should not include Pay section. - "Send applications or inquiries to: jobs@encounterministries.us" is application instruction; we should remove. - Privacy/security warning, Terms of Service, Report This Listing: remove. - Job Description: Media & Marketing Associate. - Location: On-site in Brighton, Michigan. - Position Type: Full-Time Exempt. - PTO: 15 days/year (vacation/sick time) in addition to paid holidays. - Reports To: Director of Media and Marketing. - Mission Statement. - Position Summary. - Primary Responsibilities (list of duties). - Qualifications (list). - Essential Requirements (list). - Review & Growth (some prose). - About The Employer (mission statement again? Actually similar to mission statement but we can include as About the Employer maybe as About the role? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content to these headings. We have: - About the role: could be Position Summary + Mission Statement? Or About The Employer? The heading "About the role" likely corresponds to Position Summary. We'll put Position Summary there. - Responsibilities: Primary Responsibilities list. - Requirements: maybe Essential Requirements? Or Qualifications? The instruction includes both Requirements and Qualifications headings. We need to decide what goes where. Typically Requirements are mandatory (e.g., education, experience, essential requirements). Qualifications could be preferred qualifications. We have "Qualifications" section (degree, 2+ years experience, knowledge, proficiency, familiarity, basic skills, experience using Adobe, some experience with WordPress, ability to balance creativity). Then "Essential Requirements" (Active Catholic, knowledge of Adobe CC, demonstrated use of professional communication, strong organizational skills, confidence managing multiple projects, demonstrated ability to problem-solve, ability to communicate mission, agreement at-will). So we can put Requirements = Essential Requirements (mandatory). Qualifications = the Qualifications list (preferred/required? but we treat as Qualifications). Skills: maybe we can extract skills from those lists? But we already have skills in Qualifications and Requirements. Could create a Skills section for technical skills like Adobe Creative Suite, SEO, Google Ads, Facebook/Instagram Ads, email marketing platforms, CRM, cameras, photography, videography, WordPress, etc. However we must not create thin sections; we prefer few substantive sections. We could combine Skills into Qualifications or Requirements. But the instruction says use headings only when posting has real specific content for it. We have content for Skills (list of skills). Could create a Skills section. However we also have Qualifications and Requirements sections already. Might be okay to have multiple sections as long as they have substantive content. Benefits: we have PTO: 15 days/year plus paid holidays. That's a benefit. So we can create Benefits section with that. Pay: not given specific amount, so omit. Schedule: not given besides Full-Time Exempt; maybe we could put Schedule: Full-Time (exempt). But that's not specific schedule like hours. The instruction says never create Pay/Schedule/Benefits sections unless posting actually states them. It does state Position Type: Full-Time Exempt. That's schedule info. So we could include Schedule section with "Full-Time Exempt". However we might consider that as part of About the role? But we have a heading Schedule allowed. Since they explicitly gave Position Type, we can include Schedule. We need to avoid duplication. Also need to include location? Could be part of About the role or maybe a short paragraph. We must not include Job ID, posted date, expires, etc. Could fold minor metadata into a short
or drop it. Probably drop it. We must not include application instructions. We must not include boilerplate like privacy warning, terms, report listing. We must preserve all substantive information. Let's extract substantive content: - Mission Statement: "Encounter Ministries exists to unleash the transforming power of the Holy Spirit in the world by teaching, equipping, and activating disciples to demonstrate the love of God through the power of the Holy Spirit." - Position Summary: "The Media & Marketing Associate is a full-time, on-site role responsible for supporting and advancing the media and marketing efforts of Encounter Ministries. Reporting to the Director of Media and Marketing, this person will help execute strategic marketing initiatives that increase visibility, generate leads, promote events and programs, strengthen donor and community engagement, and ensure clear, mission-centered communication across digital, print, email, and social platforms. The role requires a creative, organized, and data-driven professional who can manage multiple projects, collaborate effectively with staff, and contribute to a strong Catholic brand presence consistent with the mission and values of Encounter Ministries." - Location: On-site in Brighton, Michigan. - Position Type: Full-Time Exempt. - PTO: 15 days/year (vacation/sick time) in addition to paid holidays. - Reports To: Director of Media and Marketing. - Primary Responsibilities list (bullet points). Let's capture each: 1. Digital Marketing & SEO: Manage website content and SEO strategy to improve visibility, grow organic traffic, and ensure a welcoming, user-friendly online presence. 2. Social Media Ads: Working with the Social Media Manager for impactful content creation, oversee paid ad campaigns on social media (Facebook, Instagram, YouTube, etc.). 3. Campaign Management: Plan, execute, and track advertising campaigns across digital, print, and social platforms that align with Catholic values and effectively reach target audiences. 4. Email Marketing: Design, schedule, and analyze email campaigns to nurture relationships, generate leads, and share impact stories. 5. Lead Generation: Implement strategies to capture and convert new leads for programs, events, and donor engagement. 6. Content Creation: Assist in the development of messaging and visuals consistent with our mission for use in newsletters, campaigns, landing pages, and promotional materials. 7. Analytics & Reporting: Monitor campaign performance using tools such as Google Analytics and social insights, reporting results to leadership and adjusting strategies accordingly. 8. Collaboration: Work closely with ministry leaders, program directors, and development staff to ensure cohesive branding and messaging. 9. Community Engagement: Identify opportunities to promote events, partnerships, and external volunteer promotion opportunities. - Qualifications list: - Degree in Marketing, Communications, or related field (or equivalent experience). - 2+ years of experience in marketing, preferably with a non-profit or faith-based organization. - Strong knowledge of digital marketing platforms (Google Ads, Facebook/Instagram Ads, etc.) and SEO best practices. - Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar). - Familiarity with CRM and lead management systems a plus. - Basic skills in cameras, photography, and videography. - Strong written, visual, and interpersonal communication skills. - Experience using Adobe Creative Suite (Premiere, Photoshop, Illustrator, InDesign). - Some experience with WordPress and website management. - Ability to balance creativity with data-driven strategy. - Essential Requirements list: - Active Catholic in good standing with the Roman Catholic Church. - Knowledge and confidence in using Adobe CC graphic and video design programs. - Demonstrated use of professional communication, grammar, and writing skills. - Strong organizational and interpersonal skills with the ability to cultivate relationships. - Confidence in managing multiple projects and meeting deadlines. - Demonstrated ability to problem-solve efficiently and master needed technology. - Ability to effectively communicate and live out Encounter's mission and values. - Agreement that this is an "at-will" position that may be reviewed and revised to meet the current needs of Encounter Ministries. - Review & Growth: "This role will include periodic reviews with the Executive Director, and the scope of responsibilities may be adjusted as needed to support the evolving needs of Encounter Ministries." - About The Employer: "We teach, equip, and activate disciples to demonstrate the love of God through the power of the Holy Spirit in their sphere of influence. Through our school of ministry, dynamic conferences, events, and ministries, we provide the best opportunities possible to empower disciples to love like Jesus." We need to map to headings. Possible sections: