Marketing Associate

Responsibilities

• Design and update marketing collateral such as brochures, flyers, one-pagers, presentations, and trade show materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Ensure all materials align with brand standards and maintain a consistent visual identity.
• Create, edit, and update website pages, blog posts, landing pages, and media content using WordPress.
• Absorb and execute content formatting, image and video embedding, and basic page layout updates.
• Collaborate with the management team to keep website content accurate, engaging, and customer focused.
• Assist with the development of video content for the company website and YouTube channel, including marketing videos, customer success stories, project highlights, and company overview content.
• Support video planning activities such as storyboarding, filming assistance, and video editing using Adobe tools (e.g., Premiere Pro, After Effects, or similar).
• Prepare video content for publishing, including thumbnails, titles, descriptions, and basic optimization for web and YouTube platforms.
• Absorb and assist with capturing video footage at the office, customer sites, or events as appropriate.
• Assist in the creation and execution of email marketing campaigns using Campaign Monitor or similar email marketing platforms.
• Support list management, basic segmentation, content preparation, and scheduling.
• Review campaign content for branding consistency, clarity, and accuracy prior to deployment.
• Support the creation of social media content for platforms such as LinkedIn and YouTube.
• Develop graphics, short-form video clips, captions, and posts aligned with campaign goals.
• Absorb and assist with posting schedules, engagement tracking, and basic performance reporting.
• Absorb and assist in developing customer success stories, case studies, testimonials, and supporting video content.
• Help gather project information, draft written content, and support interviews or video capture with Associate stakeholders and customers.
• Repurpose customer success content across the website, email campaigns, social media platforms, and video channels.
• Provide assistance with ongoing marketing projects and campaigns.
• Help organize and maintain digital asset libraries, including images, graphics, and video files.
• Perform other marketing-related duties as assigned.

Qualifications

Requirements:

• Hands-on experience in graphic design, video content creation, web content management, email marketing, social media, and customer storytelling within a professional B2B environment.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with WordPress and basic CMS management.
• Knowledge of video production tools such as Premiere Pro, After Effects, or similar.
• Basic understanding of email marketing platforms like Campaign Monitor.
• Experience with social media platforms and content creation.
• Ability to manage and repurpose content across various platforms.
• Strong organizational and communication skills.
• Flexibility in work schedule.