Media/Advertising Sales Consultant

About the role

Midwest Communications, Inc. in Wausau, WI is seeking a Media/Advertising Sales Consultant. As our Media/Advertising Sales Consultant, you will be responsible for developing and maintaining advertising relationships with local and regional businesses by providing integrated marketing solutions across radio, digital, and event platforms. This role focuses on prospecting new business, growing existing accounts, and delivering measurable results for clients through strategic media planning.

The radio station you will be working with may include WDEZ (101.9), WSAU News/Talk, WIFC (95.5), WOZZ (94.7 The Beast), & WRIG (93.9 The Game).

Responsibilities

• Prospect, develop, and maintain new and existing advertising accounts.
• Conduct needs assessments with clients to understand business goals and target audiences.
• Create and present customized advertising and marketing solutions utilizing radio, digital, and promotional platforms.
• Prepare proposals, negotiate rates, and close sales to meet or exceed revenue goals.
• Collaborate with programming, production, and digital teams to ensure effective campaign execution.
• Maintain accurate records of sales activity, forecasts, and client communications in the CRM system.
• Provide ongoing account management, including campaign performance reviews and renewal recommendations.
• Attend client meetings, networking events, and community functions to build market presence.
• Stay informed on market trends, competitor offerings, and industry best practices.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience.
• Previous sales experience in media or advertising sales.
• Proven ability to prospect, close business, and manage a book of accounts.
• Strong communication, presentation, and negotiation skills.
• Self-motivated, goal-oriented, and able to work independently.
• Valid Wisconsin driver's license and reliable transportation.

Pay

• Base salary + monthly commission.
• $45,000–$60,000 based on experience.

Benefits

We offer a great work environment along with a competitive wage and a comprehensive benefits package.