MC3 (Senior Employer Brand Copywriter)

About the Role

Client is seeking a talented storyteller to join the Talent Acquisition organization as part of the Global Talent Attraction and Marketing (GTAM) team. This role is responsible for developing the career site's messaging architecture, page copy, and candidate-facing storytelling, transforming the client's Employer Value Proposition (EVP) and employer brand into clear, compelling content that informs, engages, and motivates candidates.

Responsibilities

• Lead or participate in the development and execution of complex, highly visible marketing programs.
• Contribute to marketing, creative, or product management for major product lines and provide expert-level consultation in areas critical to E-business success.
• Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management.
• Develop work plans, campaign requirements, establish milestones, and report on results compared to projections.
• Analyze product collateral design, development, distribution, regional marketing, and sales support, including local advertising, brand awareness, sponsorships, promotions, and sales campaigns.
• Lead the team to meet marketing deliverables while ensuring compliance with legal, privacy regulations, and policies.
• Collaborate with product areas, technology, customer care, organizational units, alliance partners, vendors, and line managers to recommend solutions to difficult problems.
• Mentor other marketing professionals.
• Partner closely with content, creative, candidate experience, and business teams to create content experiences that strengthen employer brand perception and support talent attraction objectives.

Qualifications

• 4+ years of experience in Marketing, E-business, Digital Platforms (i.e., Mobile or social media), or equivalent demonstrated through work experience, training, military experience, or education.

Skills

• Exceptional writing, editing, and proofreading skills with the ability to adapt content for different audiences and channels.
• Experience developing messaging frameworks, editorial standards, voice, and tone guidelines.
• Experience creating digital content, website copy, campaign messaging, and storytelling content.
• Ability to translate complex information into clear, concise, and engaging candidate-facing communications.
• Strong understanding of content strategy, content structure, and user-centered content development.
• Experience collaborating with cross-functional teams including marketing, creative, design, content, and business stakeholders.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent verbal, written, and presentation communication skills.

Desired Skills

• Experience supporting employer branding, recruitment marketing, talent attraction, or talent acquisition initiatives.
• Experience writing for career sites, employer brand platforms, talent marketing campaigns, or candidate journeys.
• Familiarity with EVP development, audience segmentation, and candidate-centric messaging strategies.
• Understanding of SEO, content optimization, and digital content best practices.
• Experience developing employee stories, feature content, long-form storytelling, and editorial content.
• Knowledge of user experience (UX) principles and content design best practices.
• Experience working in a large, matrixed organization with multiple stakeholder groups.
• Familiarity with content management systems (CMS) and digital publishing environments.

Pay

$45 - $50/hour

Schedule

Hybrid

Duration

Till 12/01/2027, with possible extension

Location

Charlotte, North Carolina

About PTR Global

PTR Global is a leading provider of information technology and workforce solutions. With over 5000 professionals providing services across the U.S. and Canada, PTR Global offers full-time consultants access to benefits, including medical, dental, vision, and 401K contributions, as well as PTO, sick leave, and other benefits mandated by applicable state or localities.