Mass Marketing Specialist

Responsibilities

• Works with Marketing Coordinator and/or Managers to coordinate marketing communications initiatives in support of the Wrangler brand.
• Supports photoshoots, including overseeing production calendar from concept to go-live of imagery.
• Oversees talent bookings, stylist, and HMU for photoshoots.
• Selects and retouches post-shoot images, handing them over to DTC, social, PR, and retail teams.
• Develops POS and handles key trade sell-in and in-store materials, as well as internal communications for quarterly initiatives.
• Social media and influencer product seeding, in-store and events activation support to achieve defined brand objectives.
• Coordinates ticketing process, including pre-production project kick-off and administrative management, working with production or vendors.
• Executes post-production work, including image selection, artwork development, mechanicals, and printing as needed.
• Coordinates quarterly product catalogs, working with merchandising, photo studio, and creative services on timely execution and delivery.
• Supports public relations, promotions, special events, and other marketing projects as needed.
• Supports other special projects as directed by the Marketing Manager.

Requirements

• 1-2 years of related professional experience
• Bachelor's degree or equivalent in Communications, Business, or Marketing
• Good verbal and written communication skills, including exposure to writing a creative brief
• Working knowledge of marketing programs and advertising with a strong background in digital/social
• High level of initiative
• Proficiency in setting priorities
• Strong organizational skills
• Ability to work in a team in a high-pressure environment
• Excellent analytical ability
• Excellent Microsoft Office skills

Leadership Competencies

• Foundational Leader
• Global Agility
• Purposeful Integrity
• Strategic Foresight
• Customer Centric Innovation
• Urgency for Impact
• Bold Accountability
• Empowered Collaboration