MarTech Systems Specialist

About the role

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large‑scale problems alongside passionate coworkers, all while making a rewarding impact and Keeping Commerce Human.

We’re looking for a MarTech Systems Specialist to join Etsy’s Retention & Engagement Marketing Operations & Insights team. You will be responsible for the technical systems that let REM launch campaigns, investigate bugs, and improve workflows with engineering and product partners. Your goal will be to drive faster campaign delivery with fewer bugs and less dependence on Engineering using the latest MarTech advancements. You will work with Marketing, Product, and Engineering partners to take technical work that today sits between teams and make it owned: bug intake through resolution, workflow automation, and tooling that supports experimentation and personalization. You will also spend part of your time building campaigns in Braze alongside the development team, but the rest will be spent making the systems around those builds more reliable and self‑sufficient.

REM Operations & Insights is a group of technical marketers who develop, QA, deploy, and analyze cross‑channel marketing campaigns targeting millions of Etsy buyers. The team owns the marketing technology, campaign quality, analysis, and process work that drives REM’s operation, experimentation, and personalization efforts.

Responsibilities

• Own bug intake, triage, follow‑up, and resolution processes across REM Ops and Engineering reporting channels.
• Use resolved bugs to improve build, QA, and alerting workflows.
• Learn and diagram technical processes, looking for and prioritizing areas for potential improvement.
• Develop proposals for continuously improving our use of technical tools