MarTech Manager

About the Opportunity

The MarTech Manager role is responsible for overseeing and advancing the marketing technology ecosystem to support data-driven marketing activities including acquisition, lifecycle management, attribution, analytics, and automation. This position collaborates cross-functionally with Engineering, Product, Data, and Marketing teams to enable scalable marketing operations and experimentation, ensuring reliable data integration and operational efficiency.

Responsibilities

• Manage and evolve the marketing technology ecosystem covering acquisition, lifecycle, attribution, analytics, and automation
• Build and maintain integrations, workflows, APIs, and data pipelines for reliable marketing data
• Collaborate with Engineering, Product, and Data teams to support scalable marketing operations and experimentation
• Define and prioritize the MarTech roadmap, including system improvements and technical requirements
• Evaluate, onboard, and manage MarTech vendors and tools
• Lead implementation and optimization of tools for paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement
• Troubleshoot issues related to integrations, campaign tracking, attribution, data quality, and platform reliability
• Establish governance for data integrity, consent management, privacy, and compliance
• Enhance operational efficiency through automation, process optimization, and documentation
• Act as a liaison across Marketing, Engineering, Analytics, and external partners to ensure alignment and execution

Requirements

• Experience supporting mobile app acquisition and paid acquisition in a MarTech or growth operations context
• Experience evaluating, onboarding, and managing third-party MarTech vendors
• Hands-on experience with AppsFlyer reporting and data integration
• Hands-on experience with Braze or similar lifecycle marketing/customer engagement platform
• Experience implementing and managing integrations using APIs and ETL workflows
• Experience with Amplitude or comparable product analytics platform
• Knowledge of attribution, campaign tracking, UTM governance, marketing measurement, and data integrity best practices
• Awareness of privacy and compliance for marketing data governance, including consent management
• Experience collaborating with Engineering and Data teams on technical requirements and system architecture
• Authorization to work in the United Kingdom and/or United States as applicable

Preferred Qualifications

• 6+ years in Marketing Operations, Marketing Technology, or related roles
• Basic SQL querying skills for data analysis
• Experience with Snowflake or similar cloud data warehouse
• Experience with dbt or comparable data transformation tools
• Ability to start within 4 weeks of offer acceptance

Pay

£80,000–£105,000 GBP total cash compensation based on experience

Benefits & Perks

• Flexible working hours
• Unlimited paid time off
• Fully remote work setup
• £3,000 equipment and home office budget
• Learning and development budget
• On-demand therapy sessions and mental health support through a dedicated provider
• In-person meetups