MarTech Manager

About the role

We are looking for a highly technical, strategic, and hands-on operator to own and evolve the marketing technology ecosystem that powers growth across performance marketing and lifecycle marketing.

Responsibilities

• Own and evolve Feeld's marketing technology ecosystem across acquisition, lifecycle, attribution, analytics, and automation platforms
• Build and maintain scalable integrations, workflows, APIs, and data pipelines that ensure reliable and actionable marketing data
• Partner closely with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation
• Define and manage the MarTech roadmap, including prioritization, backlog management, system improvements, and technical requirements
• Evaluate, source, onboard, and manage marketing technology vendors and tools, ensuring strong operational fit and long-term scalability
• Lead implementation and optimization of tools supporting paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement
• Troubleshoot issues related to integrations, campaign tracking, attribution, data quality, and platform reliability across the marketing stack
• Establish and maintain strong governance around data integrity, consent management, privacy, and compliance best practices
• Improve operational efficiency through automation, process optimization, and scalable documentation
• Act as a strategic and operational bridge across Marketing, Engineering, Analytics, and external partners to ensure seamless execution and alignment

Requirements

• 6+ years of experience in Marketing Operations, Marketing Technology, Growth Operations, or a related technical marketing role
• Deep understanding of modern MarTech ecosystems, including CRM, lifecycle marketing, analytics, attribution, CDPs, and performance marketing tools and platforms; experience with AppsFlyer reporting/data integration and Braze a big plus
• Strong analytical and problem-solving skills, with a highly data-driven approach to decision-making, optimization, and troubleshooting
• Experience implementing and managing integrations, APIs, ETL workflows, and marketing data infrastructure
• Strong technical fluency with marketing automation platforms and customer engagement systems
• Comfortable collaborating with Engineering and Data teams on technical requirements, system architecture, and implementation planning
• Strong understanding of attribution, campaign tracking, UTM governance, marketing measurement, and data integrity best practices
• Experience evaluating and managing third-party vendors, including sourcing, onboarding, implementation, and optimization
• Demonstrated ability to leverage AI tools and automation to improve speed, efficiency, scalability, and operational effectiveness across marketing workflows
• Highly proactive, resourceful, and solutions-oriented, with a strong sense of ownership and accountability
• Thrives in fast-moving, ambiguous environments where agility, initiative, and cross-functional collaboration are essential
• Passionate about building scalable systems that enable teams to move faster while maintaining quality, reliability, and privacy standards