MarTech AI Solution Architect
Capgemini · New York, NY · 1 wk ago
On-siteConsulting$160k–$200k/yrFull-time
Key Responsibilities
- Define AI-enabled MarTech architecture patterns across campaign orchestration, personalization, customer engagement, and marketing operations
- Design modern marketing workflows leveraging AI agents, copilots, and automation platforms
- Identify opportunities for AI-led optimization across campaign planning, segmentation, audience activation, content operations, and analytics
- Develop end-to-end architecture blueprints across CDPs, campaign systems, workflow tools, decisioning engines, and AI services
- Assess current-state MarTech ecosystems and define modernization strategies and roadmaps
- Drive use cases including:
- AI-assisted campaign planning and optimization
- Audience intelligence and segmentation
- Real-time personalization and decisioning
- Marketing workflow automation
- AI-driven measurement and performance optimization
Required Qualifications
- 8+ years of experience in MarTech, Customer Experience, Digital Marketing, or Marketing Technology architecture
- Strong understanding of enterprise marketing ecosystems and customer engagement platforms
- Hands-on experience in one or more of the following:
- Campaign orchestration
- Customer decisioning
- Marketing automation
- Customer Data Platforms (CDP)
- Personalization platforms
- Marketing analytics and measurement
- Content operations / DAM workflows
Preferred Qualifications
- Experience with platforms such as: Adobe Experience Cloud, Salesforce Marketing Cloud/Data Cloud, Braze, Segment, Tealium, Workfront, Aprimo, or similar ecosystems
- Exposure to AI-enabled marketing operations or AI-native workflow transformation initiatives
- Familiarity with cloud AI platforms such as OpenAI, Anthropic, Google Gemini, AWS Bedrock, or Azure AI
- Experience in Financial Services, Insurance, Retail, or other regulated enterprise industries
- Background in consulting, digital transformation, or enterprise architecture
- Experience supporting innovation labs, rapid prototyping, or emerging product initiatives
Nice-to-Have Experience
- Agentic workflow platforms and multi-agent orchestration
- Real-time event-driven marketing
- Marketing copilot experiences
- Content supply chain modernization
- AI governance within marketing ecosystems
- GEO / AI-driven search optimization
- Experimentation and optimization platforms
Key Skills
- MarTech Architecture
- AI Workflow Design
- Customer Decisioning
- Campaign Orchestration
- CDP & Personalization
- Marketing Operations
- GenAI / LLM Ecosystems
- AI Agents & Automation
- Enterprise Integration
- Solution Architecture
- Marketing Analytics
- Product Strategy