Marketplace Recruiting Lead

Mission

The role of a Float SuperNurse is to be clinically excellent, actively take visits, and engage with our platform with a high level of independence. Although not every nurse is a SuperNurse when they join, this role will fill our recruiting funnel with only those nurses that have the potential to become Float SuperNurses.

What You'll Do

• Mission for this role: A Float SuperNurse is a nurse that is clinically excellent, actively takes visits, and engages with our platform with a high level of independence.
• Recruiting Operations & Nurse Network Growth:
• Own the 1-to-100 build. This is Float's first dedicated recruiting hire. You are not inheriting a playbook, you're writing it. You'll design the system, prove what works, and scale it.
• Optimize recruitment of 1099 Registered Nurses through sourcing, referrals, outbound campaigns, partnerships, social media, and market-specific acquisition strategies.
• Maintain healthy clinician supply across existing markets while supporting expansion into new geographies.
• Develop targeted acquisition strategies for newly launched states and underserved regions, accounting for local market dynamics and demand signals.
• Identify bottlenecks and conversion gaps across the recruiting funnel and implement process improvements to increase speed, quality, and engagement.
• Partner cross-functionally to anticipate network demand, activation needs, and supply risks.
• Ensure recruiting and onboarding workflows support state licensing, compliance, and partner requirements.
• Evolve recruiting infrastructure, tooling, automation, and processes to support scalable growth.
• Marketplace Strategy & Expansion:
• Design statewide recruiting strategies in markets where demand patterns are still emerging.
• Build repeatable playbooks for clinician acquisition, activation, and engagement in new markets.
• Analyze labor market conditions, nurse density, competition, and geographic coverage to inform expansion strategy.
• Identify early indicators of supply gaps and address network coverage risks proactively.
• Contribute to planning discussions around growth, utilization, contractor engagement, and geographic expansion.
• Recruiting Analytics & Economics:
• Build and monitor dashboards covering funnel conversion, pipeline health, market coverage, sourcing effectiveness, and activation performance.
• Define and optimize clinician acquisition metrics, including CAC, channel efficiency, and time-to-activation.
• Monitor engagement (applying to offers), activity (taking visits) and retention metrics to ensure that you're bringing the right nurses on to the platform.
• Analyze recruiting economics to improve conversion while reducing acquisition cost.
• Develop and refine recruiting investment strategy across sourcing channels, tooling, referrals, and paid acquisition.
• Partner with leadership to define recruiting budgets and allocate spend based on ROI and network needs.
• Evaluate recruiting initiatives and make data-driven recommendations on investment tradeoffs.
• Candidate Quality & Experience:
• Develop a vision for the Float recruiting experience that has the look, feel, and speed of a modern, best-in-class marketplace product.
• Develop a deep understanding of candidate motivations, preferences, and engagement drivers.
• Partner with clinical interviewers to improve their skills and create a consistent, Float branded interview experience for candidates.
• Develop and refine clinician assessment frameworks and quality benchmarks.
• Software & Product:
• Evaluate internal and external recruiting tools for scalability, cost efficiency, and usability.
• Identify opportunities to improve pipeline visibility, efficiency, and clinician engagement through better systems.
• Define requirements for ATS functionality and automation, and consolidating and branding candidate-facing tools.
• Partner with product to improve recruiting and onboarding technology.

What Success Looks Like

• Building 1-100 scalable RN recruiting infrastructure.
• Launching successfully into new geographies with strong clinician coverage able to meet demand.
• Improving recruiting efficiency, pipeline quality, and network visibility through data-driven decision making.
• User obsession that translates to a best-in-class recruiting experience for nurses.

What You'll Bring

• 5+ years of recruiting experience, including both individual contributor (sourcing, screening, hiring) and operational or strategic work (process design, funnel optimization, or recruiting systems improvement).
• Experience with high volume marketplace recruiting, supply-side recruiting or similar environments.
• Comfort building and querying datasets to generate insights.
• Demonstrated ability to work independently and drive initiatives.
• Excellent communication, organizational, and relationship-building skills.

Preferred Skills

• Experience in healthcare recruiting, preferably in home infusion, specialty pharmacy, home health, or mobile healthcare models.
• Experience supporting 1099 contractor or marketplace-style clinician networks.
• Familiarity with legal, operational, and compliance considerations related to independent contractor (1099) models.
• Experience with multi-state network expansion and geographically distributed recruiting strategies.
• Familiarity with BI tools such as Metabase, Tableau, Omni, or similar platforms.
• Understanding of nurse licensure, credentialing, and compliance requirements across multiple states.