Marketing VA (Shopify)

Key Responsibilities

• Shopify & Evergreen Ecosystem Management
  • Website Optimization: Enhance our Shopify store to maximize conversions. This includes building out high-value, indexed content (blogs, guides) to drive organic traffic.
  • Omnichannel Integration: Ensure functional and optimized links across all sales channels: eBay, Google/YouTube, Pinterest, Meta (Facebook/Instagram), and Shop App.
  • Localization: Lead the creation of a Tagalog version of the website to tap into the massive Filipino gin-drinking community (both in Australia and the Philippines).
  • Analytics: Regularly analyze site performance, identify friction points, and implement fixes to improve the customer journey.
• Performance Marketing & Sales Funnels
  • Google Ads: Review and optimize the existing Google Ads process to drive high-intent traffic directly to the Shopify store.
  • Funnel Creation: Build and manage multiple monthly sales campaigns and high-converting funnels.
  • Email & Automation: Establish a robust email capture process. Build an e-marketing plan inspired by top-tier Australian distilleries.
  • Retention: Implement remarketing and retargeting strategies to re-engage visitors and recover abandoned carts.
  • Affiliate Growth: Scale traffic and sales efficiency to the point of being eligible for major affiliate marketing networks.
• Social Media & Content Strategy
  • Cross-Channel Management: Maintain a schedule of 2–3 high-quality posts per week across Facebook, Instagram, LinkedIn, and Twitter/X.
  • Social Proof: Systematically source and highlight positive customer reviews.
  • Video Content: Build out “The Perfect Serve” series on YouTube, showcasing how to enjoy each of our unique gins.
  • Twitter/X Strategy: Research and execute a strategy similar to successful peers (e.g., buyginonline.com.au) to capture the “buy gin online” market.