Marketing Transformation Manager - Life Sciences

About the role

If you are passionate about creating or enabling the best experiences for Patients and HCPs, we want to meet you. This role involves working directly with clients in the life sciences industry to transform their marketing and digital organizations. You will drive innovation in customer relationships, digital marketing, ecommerce, and omni-channel solutions, helping clients rethink how they go to market, engage customers, and build campaigns. Your work will include strategizing, designing, developing, and implementing operating models and organizational constructs to enable clients to deliver value in new ways.

You’ll lead strategic engagements with life sciences clients, encompassing assessments, digital strategy, improved ways of working, and roadmaps. You will also support new business opportunities through client relationship development, pitches, and RFP responses, acting as a trusted advisor to key stakeholders responsible for digital initiatives.

Responsibilities

• Develop new operating models and organizational structures for life sciences clients, encompassing talent, ways of working, technology, and governance within marketing and intersections with sales, IT, and customer experience organizations.
• Lead teams in adopting new commercial operating models and marketing capabilities through change management, training, communication plans, and roll-out plans in a regulated environment.
• Gather and analyze client information to identify opportunities for improving integrated commercial performance and operations, and design roadmaps and operations to deliver these improvements.
• Work with cross-functional teams to innovate and build industry-leading digital solutions, drawing inspiration from other industries.
• Identify inefficiencies and areas of opportunity within a client’s commercial organization and determine strategic implications, defining detailed plans (people, process, technology) to drive improvements.
• Leverage expertise in marketing strategy, brand and campaign operations, and sales to develop and implement plans and approaches.
• Engage with senior-level clients to collaborate on solutions that improve and grow their ability to meet business objectives.
• Support new business opportunities through client relationship development, pitches, and RFP responses.
• Work with Accenture Song Industry leadership to develop and deliver new business through trust-based relationships with key client stakeholders.
• Serve as a thought leader in marketing challenges, orchestrating and operating in new ways (e.g., Agile Marketing, legal/medical/regulatory transformation, content innovation) to exceed industry standards.

Requirements

• Minimum 5 years of marketing transformation experience specifically in Life Sciences, gained at a client, agency, vendor, or consultancy.
• Working knowledge of tools used by Life Science commercial organizations, such as Veeva, Adobe, SFDC, Anthropic, and Open Evidence.
• Minimum 3 years of experience consulting as a marketing strategist or defining process and organizational design solutions in a business environment.
• Experience working with clients or as part of a pharma marketing team in one or more of the following specialisms: Personalization, Operating Models, Omnichannel, Tagging & Taxonomy, Marketing & Brand Strategy, Pharma media, Brand launch, SEO, and GEO.
• Expertise in process design, simplification, and automation, with the ability to explain how and where to unlock efficiencies or improve effectiveness.
• Experience leading and facilitating working sessions, workshops, business development efforts, and constructing long-term plans for developing marketing operating model capabilities.
• Knowledge of organizational design principles and strategy, and experience architecting and implementing organizational change.

Preferred Qualifications

• Strong critical thinking skills, with the ability to identify opportunities, architect solutions, and communicate strategic ideas clearly.
• Understanding of new product launches and the associated processes from planning to execution.
• Subject matter expertise in specific therapeutic areas (TAs), such as oncology, diabetes, or immunology.
• Expertise in integrated marketing operations and processes, particularly in designing data-driven multichannel relationship marketing organizations (web, mobile, social, email, traditional direct marketing).
• Direct customer interaction experience, working closely with sales, marketing, and operations personnel to transform customer needs into solutions.
• Proven experience architecting, implementing, and managing organizational change.
• Knowledge of key business performance metrics and KPIs, as well as digital marketing best practices.
• Self-starter with strong organizational skills, a willingness to learn, and the ability to innovate and grow.
• Ability to collaborate across disciplines, teams, and organizational lines.
• Understanding of CRM strategic concepts and services.
• Demonstrated leadership skills.

Benefits

Accenture offers a market-competitive suite of benefits, including:

• Medical, dental, vision, life, and long-term disability coverage.
• 401(k) plan with bonus opportunities.
• Paid holidays and paid time off.

For more details, visit U.S. Employee Benefits | Accenture.

Pay

Compensation at Accenture varies based on factors such as office location, role, skill set, and level of experience. Below are the annual salary ranges for this role by location:

• California: $94,400 to $293,800
• Cleveland: $87,400 to $235,000
• Colorado: $94,400 to $253,800
• District of Columbia: $100,500 to $270,300
• Illinois: $87,400 to $253,800
• Maine: $80,400 to $216,200
• Maryland: $94,400 to $253,800
• Massachusetts: $94,400 to $270,300
• Minnesota: $94,400 to $253,800
• New York: $87,400 to $293,800
• New Jersey: $100,500 to $293,800
• Virginia: $87,400 to $270,300
• Washington: $100,500 to $270,300