Marketing Technology Sr. Specialist

We are seeking a skilled Marketing Technology Systems Senior Specialist who is the primary owner of day-to-day administration across the Marketing Technology (MarTech) stack. This role is responsible for keeping every MarTech platform running, every integration healthy, and every data flow accurate. In this execution-first, technically demanding role, you'll be the person in the systems every day – configuring, monitoring, auditing, and fixing. Most platform administrators go deep in one system; this role goes deep across the connected stack, including Pardot, Salesforce, ABM tools, analytics, and the integration layer between them. The measure of success is not whether each tool runs correctly in isolation; it is whether data moves accurately and completely across all systems, and whether issues are caught and flagged before they become bigger problems.

Hybrid in Austin, TX (in office 3 days per week: Mon, Tues, & Thurs). Remote work is also available for candidates located in CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OH, OR, TX, or VA.

Responsibilities

• Platform administration
  • Manage day-to-day access and role-based permissions for Marketing across all platforms; provision and deprovision users promptly and maintain an access log.
  • Configure and maintain the marketing stack: field mappings, object relationships, workflow logic, and automation settings.
  • Monitor platform health daily: uptime, sync errors, API rate limits, workflow failures, and broken automations – defined response SLAs by severity level.
  • Assist in managing vendor relationships for all stack tools.
  • Review platform release notes on each vendor cycle; evaluate new features for adoption and brief the team on relevant changes before they roll out.
• Integration health/data flow (across the MarTech stack)
  • Own and maintain the integration map of MarTech systems: active connections between platforms, the direction of each flow, sync frequency, field mapping, and data dictionary.
  • Monitor integration layer daily – native connectors, iPaaS middleware, and custom API connections – including error logs.
  • Enforce data flow standards: field naming conventions, ID resolution logic, deduplication rules, and sync cadence for every system pairing.
  • Proactively audit broken syncs, silent failures, and data discrepancies between systems.
  • Evaluate all proposed new tool integrations using a pre-defined checklist.
• Stack governance & tech debt
  • Maintain the definitive MarTech inventory.
  • Contribute to quarterly stack audit: pull utilization data, flag underused licenses, identify redundant tools.
  • Gate new tool procurement per pre-defined governance checklist.
• Attribution & tracking infrastructure
  • Maintain the UTM taxonomy: document naming conventions, enforce them across campaigns and vendors, and audit UTM compliance monthly.
  • Manage tracking tag configuration across the website and landing pages.
  • Partner with the analytics team to resolve data quality issues surfacing in attribution reporting.
• Testing & Quality Assurance
  • Maintain and execute a pre-deployment QA checklist for all platform changes.
  • Own regression testing after platform updates or vendor-released changes.
  • Conduct end-to-end testing of new integrations and automation workflows prior to launch.
• AI-assisted operations & tooling
  • Use AI tools (e.g., LLM assistants or features within the stack) to accelerate day-to-day operational tasks.
  • Design and maintain lightweight AI-assisted workflows where they reduce manual effort or improve consistency.
• Other duties as needed.

Requirements

• Bachelor's degree or equivalent practical experience in a technical or marketing discipline.
• 3-5 years in a Marketing Operations role, specifically focused on Marketing Technology or Systems Administration.
• Proficiency working with and administering the following:
  • Marketing Automation Platform (MAP) (Pardot, Marketo, Hubspot).
  • CRM (Salesforce.com).
  • iPaaS tools (Workato, Tray.io).
  • ABM platforms (6sense, Demandbase).
  • Content intelligence tool (PathFactory).
• Exposure and understanding of global compliance regulations (GDPR, CCPA, CASL).
• Demonstrated ability to use AI tools (ChatGPT, Claude, or equivalent) to meaningfully accelerate operational work.
• Additional technology experience with:
  • Content enablement platform (Highspot).
  • Webinar technology (BrightTalk, or Zoom events).
  • Event technology (Bizzabo or Swoogo).
  • Web analytics (Google Analytics or Snowplow).
• Experience designing prompt-driven workflows or AI-assisted automations in an operations or systems context.
• Alignment with our values: Curiosity, Integrity, Kindness, Humility, & Builders, and commitment to fostering these values in our teams.

About Us

NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years.

Benefits

• Comprehensive benefits package, including medical, dental, and vision insurance.
• 401(k) plan to help you prepare for your financial future.
• Unlimited PTO to prioritize your work-life balance.
• Opportunities for growth and advancement.