Marketing Technology Specialist

About the role

WilmerHale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States and Europe. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers. Our goal is to reflect the diversity of our clients and the communities in which we practice.

What You Will Be Doing

• Webinar and Virtual Meeting Management
• Oversee the technology setup and execution of webinars and virtual meetings to provide quality control and identify and address technical errors or inconsistencies.
• Assess current processes and technology related to webinars and virtual meetings to streamline and refine roles and improve the finished product, including expanding video capabilities and archiving/enabling on-demand viewing.
• Provide training and assistance to Clients & Markets team members responsible for disseminating event invitations and other email marketing deliverables.
• Technology Mastery and Support
• Master and support internal and external marketing technology platforms, including ON24, MS Teams, Vuture, InterAction, Foundation and the Microsoft Office Suite.
• Help identify and evaluate new technologies and trends, support testing and rollout of new technologies, and seek continuous improvement across all technology platforms.
• Provide technical input on and help maintain templates, guidelines and Quick Reference Guides related to Clients & Markets use of marketing technology platforms.
• Thought Leadership Initiatives
• Aid in the creation and dissemination of thought leadership, specifically client alerts and blogs, through the website CMS and email marketing tool.
• Clients & Markets Coordination
• Oversee Clients & Markets coordinator workloads by utilizing internal tracking technology. Make capacity-driven decisions to assign work while monitoring timelines. Provide status reports to department leadership and help foster a proactive culture.
• Provide training and assistance to Clients & Markets staff responsible for developing webinars and virtual events and act as an expert resource within the department and to other firm personnel, lawyers and clients regarding event technology capabilities, functionality, trends and best practices.
• Help maintain and align marketing mailing lists with key areas of practice and client interest.
• Communication and Collaboration
• Liaise with IS Department colleagues to enlist technical support, optimize performance, test and troubleshoot, and integrate marketing technology across various platforms.
• Help manage relationships with marketing technology vendors to implement and remain up to date on features, functionality, upgrades and updates; adopt best practices; refine processes; address and resolve issues; and extract value.
• Data Management and Analysis
• Maintains all department email distribution lists by ensuring timely updates for department arrivals and departures.
• Generate and analyze metrics related to website, event and email marketing efforts using platforms such as, Vuture, ON24 and PowerBI.

What You Will Bring to This Position

• Demonstrates a strong commitment to professionalism, delivering high-quality service, and maintaining a positive, solution-oriented (“can-do”) approach. Effectively supports internal departments, external clients, and vendors through clear, courteous communication via electronic correspondence, telephone, and in-person interactions.

Education

Bachelor's Degree Required

Experience

A minimum of 3-4 years’ experience in digital marketing and/or information technology, preferably within a professional services environment.

Why Join Us?

• A values driven firm that fosters collaboration and respect
• The hiring range for this position is $101,520 - $126,900 annually, with final compensation based on experience, qualifications and internal equity.
• This position is eligible for a Hybrid Schedule
• Medical, dental, and vision insurance
• 401(k) with company match and profit-sharing options
• Paid time off and holidays

Our Commitment

WilmerHale is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran, or any other protected status under applicable law. WilmerHale will make reasonable accommodation for qualified individuals with disabilities and otherwise as required by applicable law.