Marketing Technology Specialist

Saransh Inc is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. We are constantly on the lookout for professionals to fulfil the staffing needs of our clients. Job Description 4-8 years of experience.Salesforce Marketing Cloud, CRM platforms.Must have: Experience supporting campaign execution, platform optimization, integrations, and reporting.Fully involved in Marketing Function, skilled in Marketing Cloud Development as well.Must Report to Client Alameda, California Office Role Descriptions: Strong working knowledge of Sales Cloud and how it integrates with Marketing Cloud (data synchronization and shared data models). Strong functional and technical understanding of Salesforce Marketing Cloud| including data management| journeys| audience segmentation| and reporting capabilities. Experience designing subscriber/contact data structures| preference centers| and consent/opt-out management. Ability to review technical estimates and implementation approaches and identify potential risks| dependencies| and opportunities. Experience supporting campaign reporting and performance measurement| with the ability to facilitate consistent| accurate performance measurement (familiarity with BI/reporting tools such as Tableau is a plus). Strong project coordination and stakeholder management skills with experience working across Marketing| IT| Compliance| and external vendors.Experience working within regulated environments and supporting compliance| privacy| and governance requirements (e.g.| HIPAA/PHI| consent| CAN-SPAM/CASL| data retention). Essential Skills: Salesforce certifications: Marketing Cloud Consultant| Marketing Cloud Administrator| and/or Sales Cloud Consultant. Experience in healthcare| pharma| or life sciences marketing| including familiarity with HIPAA| HITRUST| and (where applicable) 21 CFR Part 11 / GxP or validated-system expectations. Familiarity with customer data platform (CDP) concepts| deliverability best practices| and email authentication. Experience with vendor management| change management| environment governance| and audit processes.