Marketing Technology Specialist
Overview
At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long-term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting-edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better. We’re a forward-thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand. By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally.
Responsibilities
Evaluate, implement, and manage marketing technology platforms such as CRMs, MAPs, CMSs, DAMs, analytics solutions, and other digital tools.
Monitor technological trends and recommend new solutions to enhance marketing efficiency and effectiveness.
Oversee integration of various marketing tools to ensure seamless data flow and campaign management.
Collaborate with IT to ensure systems are secure, scalable, and compliant with privacy regulations.
Collaborate with cross-functional teams to document requirements, help resolve basic technical issues, and escalate more complex problems as needed.
Support the execution of marketing campaigns through the configuration and management of digital tools and platforms.
Maintain marketing databases, ensuring data integrity, segmentation, and enrichment for targeted campaigns.
Develop and maintain documentation for system processes, workflows, and best practices.
Train and support marketing staff in technology usage and troubleshooting.
Configure tracking, analytics, and reporting systems to measure campaign performance and ROI.
Analyze marketing data to identify opportunities for optimization and present findings to stakeholders.
Create dashboards and standardized reports to disseminate actionable insights into the marketing team.
Contribute to A/B testing, attribution modeling, and customer journey mapping initiatives.
Lead and participate in marketing technology projects, from requirements gathering and vendor selection to implementation and training.
Career development opportunities, comprehensive benefits, and programs that support your wellbeing.
Ensure marketing technology practices comply with privacy laws and organizational policies.
Monitor security vulnerabilities and implement best practices to protect customer data and marketing assets.
Stay up to date with emerging marketing technologies, digital trends, and best practices.
Continuously evaluate and recommend improvements to marketing systems and processes.
Foster a culture of innovation within the marketing team regarding the use of technology.
Qualifications
Bachelor’s degree in Marketing, Information Technology, Computer Science, Business, or a related field.
2+ years of experience in a marketing technology, digital marketing, marketing operations, or related role.
Strong understanding of digital marketing concepts, platforms, and data analytics.
Experience with marketing technology tools, such as: CMSs, Web Analytics, CRMs, DAMs, Project Management platforms, MAPs, Tag Management.
Proficiency with data visualization tools and reporting.
Excellent analytical, problem-solving, and project management skills.
Strong written and verbal communication abilities, with the capacity to translate complex technical concepts for non-technical audiences.
Ability to manage multiple projects simultaneously and adapt to a fast-paced, evolving environment.
Preferred Skills And Attributes
Certification in marketing technologies (e.g., HubSpot, Google Analytics, Salesforce).
Experience with Data Privacy regulations and compliance frameworks.
Advanced knowledge of SQL, Python, or other scripting languages.
Demonstrated ability to foster collaboration across marketing, IT, and sales teams.
Strategic mindset with an eye for detail and process improvement.
Creative thinker with the desire to explore and implement new technologies.