Marketing Technology Integration Lead (Martech)

Main Responsibilities

Own MarTech platform implementation
Lead implementation of MarTech platforms for consumer- and provider-facing content (e.g., role-based portals and journeys)
Own integration across CMS, mkt. automation, CRM, and analytics to enable personalization & outreach (e.g., promos, events)
Translate mkt. requirements into scalable technical solutions while ensuring data quality, privacy, & compliance (e.g., consent mgmt.)
Enable omni-channel content delivery
Ensure consistent content delivery across web and owned omni-channel media (e.g., KOL, training, product info, claims)
Oversee content workflows, personalization, and campaign enablement (e.g., events, promos/discounts, product updates)
Drive data, measurement, and governance
Ensure accurate data capture, tagging, and performance measurement (e.g., provider click rates)
Establish governance for content, privacy, and regulatory compliance (e.g., consent & preference mgmt., GDPR, CPRA)
Coordinate cross-functional execution
Act as integrator across marketing, IT, analytics, and vendors
Manage implementation timelines, risks, and launch readiness

Technical Competencies

Strong understanding of MarTech ecosystems (CMS, marketing automation, CRM, analytics)
Experience delivering omni-channel digital experiences and integrating platforms (e.g., Salesforce Marketing Cloud, Adobe)
Ability to connect marketing strategy with technical execution
Systems thinking across content, data, and customer journeys
Clear communicator across technical, marketing, and business stakeholders (essential)

Knowledge & Experience

• Bachelor’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
  10 years of experience in a related field
  6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
  Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
  Experience integrating MarTech platforms with enterprise data and analytics systems
  Familiarity with privacy, consent management, and regulated content environments preferred
  Proven track record of delivering E2E MarTech implementations (preferred)
• Master’s degree in Engineering, Computer Science, Business Information Systems, or a related field.
  10-12 years of experience in a related field
  6+ years of experience in MarTech implementation, MarTech integration, or digital transformation
  Hands-on experience with CMS and marketing platforms (e.g., Adobe, Salesforce, Sitecore, or similar)
  Experience integrating MarTech platforms with enterprise data and analytics systems
  Familiarity with privacy, consent management, and regulated content environments preferred
  Proven track record of delivering E2E MarTech implementations

Pay Range

The annual base salary range for this position is $145,000 - $210,000.

Benefits

• Comprehensive employee benefits package including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts.
• Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.