Marketing Technologies Product Director

About the Role

As the Senior Martech Product Director at Texas Capital, you will lead and manage our marketing technology stack to support both B2B and B2C marketing initiatives. You will collaborate with cross-functional teams to ensure effective implementation and utilization of marketing technologies, aligning with our business goals.

Responsibilities

• Develop and execute a comprehensive martech strategy in partnership with marketing and technology teams, supporting B2B and B2C marketing objectives.
• Stay updated on the latest marketing technology trends and recommend improvements to drive sales productivity, operational efficiency, and performance visibility.
• Lead the selection, implementation, and management of marketing technology platforms and tools, ensuring seamless data flow across systems.
• Analyze and optimize the performance of marketing technologies to enhance campaign effectiveness and ROI.
• Serve as the subject matter expert (SME) on leveraging data and technology to fulfill organizational goals, and train team members on marketing technology best practices.
• Monitor and report on martech initiative performance, providing insights and recommendations for improvement.
• Ensure compliance with data privacy regulations and best practices, governing data quality throughout the martech ecosystem.
• Gather, synthesize, and articulate business requirements, acting as the product owner for multiple platforms and collaborating with technology partners to deliver enhancements.
• Lead user acceptance testing, prioritize defects, and ensure delivery of quality enhancements.
• Partner with vendors and systems integration partners to implement new platforms, manage releases, and build connectors.

Qualifications

• Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• Financial industry experience preferred.
• 9+ years of proven experience in leading and managing marketing technology initiatives.
• Passion for leveraging technology and data to drive performance.
• Strong understanding of B2B and B2C marketing strategies and tactics.
• Proven track record in managing marketing technology platforms (e.g., marketing automation, CDP, DMP).
• Experience in vendor management and supporting external releases or new technology rollouts.
• Excellent analytical and problem-solving skills.
• Demonstrated ability to manage and build partnerships with technology vendors and SI partners.
• Basic SQL abilities preferred.
• API management experience preferred.
• Ability to work in a fast-paced and dynamic environment.
• Ability to build and maintain positive working relationships across the organization at all levels.

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)

Texas Capital is an Equal Opportunity Employer. Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano, and San Antonio, we were named Best Regional Bank in 2024 by Bankrate and recognized in The Dallas Morning News’ Top Workplaces 2023 and GoBankingRate’s 2023 Best Regional Banks list.