Marketing Systems Architect
About the role
The Marketing Systems Architect is a high-ownership role at the intersection of marketing technology, data strategy, revenue operations, and sales enablement. This position can be based near any of Asure’s hub office locations with flexibility for hybrid arrangements.
Responsibilities
Own the strategy, administration, governance, and optimization of HubSpot and all marketing-owned software.
Ensure marketing data flows accurately between systems and that both teams are operating from a single source of truth.
Maintain a scalable marketing technology roadmap aligned to business priorities and manage vendor relationships, contracts, and system performance.
Build and optimize workflows, automation, segmentation, lead routing, scoring, lifecycle stages, and nurture programs.
Partner with marketing leaders across customer acquisition, customer growth, and partner marketing to set up and execute campaigns.
Align Salesloft cadences to campaign engagement and lead handoff processes across all three motions.
Own the end-to-end process for lead capture, enrichment, scoring, routing, and handoff.
Develop and maintain lifecycle definitions, funnel stage logic, and service-level processes.
Identify bottlenecks in the lead-to-opportunity workflow and implement scalable fixes.
Build and maintain dashboards, reporting frameworks, and attribution models.
Translate operational data into actionable recommendations.
Create scalable processes, documentation, and governance frameworks.
Identify opportunities to automate manual work, reduce friction, and improve team efficiency.
Ensure compliance with privacy, consent, and data management standards.
Qualifications
Bachelor’s degree preferred; equivalent experience considered.
7+ years of experience in marketing operations, revenue operations, or demand generation operations in a B2B environment.
3+ years owning and administering HubSpot in a complex B2B environment; deep familiarity with workflows, scoring, lifecycle stages, and reporting.
Strong experience with Salesloft or a comparable sales engagement platform.
Proven ability to partner cross-functionally with Revenue Operations, Sales, and Business Applications.
Experience building attribution models, dashboards, and performance reporting frameworks.
Strong understanding of CRM and MAP integrations, funnel management, lead routing, and campaign operations.
A best-practices mindset.
Highly organized, detail-oriented, and comfortable working strategically and getting into the weeds.
B2B SaaS or HCM industry experience strongly preferred.
Self-starter with a builder mentality.
Compensation
The salary range for this role is $115,000 - $125,000 annually, based on relevant experience, skills, and industry knowledge. Asure Software offers a variety of employee benefits, including medical, dental, vision, HSA, FSA, company-paid basic life insurance, A+D, long-term disability, and short-term disability, a 401K program with a 3% safe harbor contribution, an Employee Stock Purchase Program, fitness reimbursement, and self-managed PTO.
Benefits
Medical, Dental, Vision, HSA, FSA- All effective on day 1!
Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
401K Program with 3% safe harbor contribution
Employee Stock Purchase Program
Fitness Reimbursement Program
Self-Managed PTO