Marketing Student Assistant - Wall College of Business

About the role

Marketing Student Assistant supports the marketing, communication, and engagement efforts of the Wall College of Business at Coastal Carolina University. Reports to the Director of Marketing and Communication (or designee). Position provides hands‑on experience in content creation, social media management, event marketing, photography, graphic design, and promotional outreach.

Responsibilities

• Draft social media posts, captions, and promotional content.
• Assist with writing student, faculty, alumni, and employer spotlight stories.
• Gather information and interview participants for marketing features.
• Collaborate with the Wall College Marketing team, faculty, staff, students, and alumni to highlight college initiatives and accomplishments.
• Assist with managing Wall College social media accounts.
• Create engaging content for Instagram, LinkedIn, Facebook, and other platforms.
• Stay informed about social media trends and recommend new content ideas.
• Assist with tracking and reporting social media engagement and performance metrics.
• Assist with other communication and marketing‑related duties as assigned.
• Design digital graphics, flyers, posters, and promotional materials using Canva or similar platforms.
• Ensure materials align with university and college branding standards.
• Capture photos and short videos at college events, student programs, career fairs, speaker series, networking events, and other activities.
• Organize and maintain a digital photo library.
• Assist with basic photo and video editing.

Requirements

• Enrolled as a full‑time Coastal Carolina University student.
• Strong written and verbal communication skills.
• Attention to detail and ability to meet deadlines.
• Familiarity with social media platforms.
• Ability to work independently and as part of a team.

Qualifications

• Major in Marketing, Communication, Graphic Design, Digital Culture & Design, or a related field (preferred).
• Experience with Canva, Adobe Creative Suite, or similar design tools (preferred).
• Experience creating content for social media (preferred).
• Photography and/or video editing experience (preferred).

Skills

• Creativity and initiative.
• Strong organizational and project management skills.
• Professionalism when interacting with students, faculty, alumni, and external partners.
• Ability to manage multiple projects simultaneously.

Pay

$15 per hour (student wage) in accordance with Coastal Carolina University student employment guidelines.

Schedule

10 hours per week, depending on availability and funding; work days and hours vary.