Marketing Strategy Specialist (45568)

West Des Moines Chamber of Commerce · West Des Moines, IA · 1 mo ago

$75k–$90k/yrPart-time

Develop and own comprehensive marketing strategies for various initiatives, translating customer insights and market trends into actionable plans
Analyze marketing and business data, customer insights, and market trends to identify opportunities and inform strategic direction
Develop and manage key strategic resources, such as KPIs, measurement frameworks, and positioning materials, to direct execution and evaluate success
Establish clear value propositions, identify target audiences, and develop positioning strategies to ensure alignment with business objectives
Lead cross-functional alignment by collaborating with marketing channels, creative teams, and analytics partners to ensure seamless strategy execution
Monitor campaign performance, analyze results, and make data-driven recommendations to optimize marketing effectiveness
Clearly convey insights, strategy, and performance metrics to team members and stakeholders
Support broader marketing planning efforts by communicating insights and learnings from your initiatives
Perform additional duties as assigned to support organizational success

Bachelor’s degree in marketing, business, or related field, or equivalent relevant experience
3+ years of experience in digital, brand, or performance marketing
Proven ability to develop and execute marketing strategies with measurable outcomes
Strong analytical skills with the ability to interpret data and translate insights into actionable plans
Knowledge of marketing measurement, analytics, and performance tracking
Excellent written and verbal communication skills, with the ability to clearly present complex ideas
Proven ability to collaborate effectively across cross-functional teams and manage stakeholder relationships
Outstanding organizational, prioritization, and project management skills
Proficiency with Microsoft Office Suite (e.g., Word, Excel, PowerPoint) and AI-enabled tools (e.g., Copilot)
Experience using marketing technology platforms for campaign execution and optimization
Experience managing specific marketing campaigns for products, initiatives, or segments (preferred)
Familiarity with integrated or omnichannel marketing strategies (preferred)
Familiarity with journey mapping, customer segmentation, or persona development (preferred)
Experience working in regulated industries like financial services or health insurance (preferred)
Knowledge of account-based marketing (ABM) or partner/channel approaches (preferred)

Abigail Kramer
3737 Woodland Ave., Suite 200
West Des Moines, IA 50266

(515) 225-7000
(515) 224-4544

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