Marketing Strategy Senior Associate - Aquisition Marketing

Job Responsibilities

• Develop strategic marketing plans using data to achieve measurable results.
• Navigate a matrixed organization to influence partners, build consensus, and collaborate on audience targeting, channel strategies, and creative execution.
• Utilize data and analytics to understand performance, test results, and profitability.
• Act as a thought leader to persuade and educate across the organization.
• Support forecasting, performance reporting, and test result analysis.
• Create templates and processes to streamline execution.
• Support the launch of new initiatives and programs.
• Contribute to the program roadmap and explore new testing opportunities.
• Proactively address needs using a structured problem-solving framework.
• Present strategy and performance updates.
• Collaborate with analytics to drive marketing decisions and optimize performance.

Required Qualifications, Capabilities And Skills

• 5+ years in marketing, with expertise in performance marketing.
• Experience using, building, and implementing agency AI workflows to drive efficiency.
• Skilled at managing multiple projects under tight deadlines.
• Supports roadmap development and test-and-learn strategies.
• Strong collaborator and recognized team player.
• Analytical, creative problem-solver who leverages Excel and data to diagnose issues, model scenarios, and estimate outcomes.
• Focused on achieving quantifiable business results through marketing.
• Detail-oriented with a proven ability to take initiative.
• Adaptable to changing priorities and navigating in the gray to develop new strategies.
• Proficient in Microsoft Excel and PowerPoint.

About Us

The Consumer Bank Marketing Acquisition team develops and leads integrated marketing campaigns to profitably acquire primary bank relationships and grow share of wallet. This role supports marketing programs aimed at driving profitable growth in new-to-deposit households through campaigns across both paid and owned channels. Key responsibilities include developing strategic marketing plans, navigating a matrixed organization, utilizing data for performance insights, collaborating with analytics, and supporting the launch of new initiatives.

Chase

Chase is a leading financial services firm, serving nearly half of America's households and small businesses. Our mission is to create engaged, lifelong relationships and prioritize our customers. We offer a competitive total rewards package, including base salary, commission-based pay, and discretionary incentive compensation. Benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, and financial coaching. We are committed to diversity and inclusion and provide reasonable accommodations for applicants and employees.

Our Team

Our Consumer & Community Banking division provides a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. We are dedicated to helping nearly half of U.S. households manage their finances with checking, savings, and credit cards, leveraging the latest banking technology and comprehensive solutions. We are proud of our leadership in credit card sales and deposit growth, offering the most-used digital solutions and ranking first in customer satisfaction.