Marketing Strategy Lead -Vice President- Owned Media-Consumer Bank, Acquisition Marketing

Our Consumer Bank Marketing Acquisition team develops and leads integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

About the role

As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will manage Chase-owned digital advertising channels such as Display for acquisition marketing programs designed to drive new-to-deposit household growth profitably.

Responsibilities

• Act as a thought leader in owned digital channels, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
• Work with analytics to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions and optimize performance
• Identify new capabilities to improve program performance and support launch of new initiatives; assess performance and issues proactively and recommend enhancements
• Lead reporting including forecasting, performance, and test results
• Effectively communicate complex digital channel performance insights and trends to non-technical internal partners, highlighting actionable opportunities and underlying drivers

Requirements

• 7+ years of marketing experience, with expertise in digital marketing and paid media
• Deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
• Experience managing marketing budgets, forecasts, and expected returns
• Ability to build a robust roadmap with a test-and-learn agenda
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
• Strong collaboration skills; recognized as a team player
• Data-driven and analytical, while also being a creative and solution-focused problem-solver
• Focused on how marketing drives quantifiable business results
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

Preferred Qualifications

• Financial services industry experience
• Passion for testing, learning, and taking calculated risks
• Understands the big picture, considering impacts outside their given initiatives
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Vigorous and thorough in management of details; proven ability to take initiative

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching

Base salary determined based on the role, experience, skill set, and location. Eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. Additional details about total compensation and benefits will be provided during the hiring process.

About Us

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits, and cities grow, delivering solutions to solve all their financial needs.

About The Team

Our Consumer & Community Banking division serves Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans, and payment processing. We lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions—all while ranking first in customer satisfaction.