Jobs · Information Technology · Texas

Marketing Strategy & Communications Manager

Radiology Associates of North Texas, P.A. · Fort Worth, TX · 2 wk ago
HybridInformation TechnologyFull-time

About the role

The Marketing Strategy & Communications Manager is responsible for developing compelling content, growing audience engagement, and driving measurable marketing outcomes. This role combines strategic communications, social media leadership, and data-driven marketing to strengthen brand awareness, support physician recruitment, increase patient engagement, and position RANT as a trusted leader in healthcare.

What You'll Do

  • Produce Content Strategy
    • Develop and oversee content strategy across digital, print, and social channels.
    • Write and edit content including: Website copy, Physician recruitment materials, Thought leadership articles, Employee communications, Patient education materials, Presentations and marketing collateral.
    • Translate complex healthcare and radiology topics into clear, compelling messages.
    • Ensure brand voice and messaging consistency across all channels and audiences.
    • Develop audience-specific messaging for physicians, employees, hospital partners, referring providers, patients, and prospective recruits.
    • Lead Social Media & Thought Leadership
      • Develop and execute social media strategies that increase audience engagement and brand visibility.
      • Position RANT physicians and leaders as trusted industry experts through thought leadership content.
      • Create content distribution plans that maximize reach and engagement across key platforms.
      • Manage editorial calendars and social content planning.
      • Maintain social media performance and identify opportunities to grow audience engagement and influence.
      • Partner with physicians and executives to amplify expertise, achievements, and organizational initiatives.
      • Oversee Data-Driven Marketing Strategy
        • Develop marketing campaigns that support physician recruitment, patient referrals, and brand awareness.
        • Build and optimize marketing funnels that move audiences from awareness to action.
        • Measure campaign effectiveness using analytics, dashboards, and reporting tools.
        • Monitor audience engagement, conversion rates, and marketing ROI.
        • Use performance data and audience insights to refine messaging, content, and campaign strategy.

What We're Looking For

  • 7+ years of experience in marketing, communications, content strategy, growth marketing, or related fields.
  • Exceptional writing, editing, and storytelling skills.
  • Experience developing content for multiple audiences and communication channels.
  • Strong social media strategy and content management experience.
  • Experience using marketing analytics to drive decision-making and improve results.
  • Ability to build and optimize marketing campaigns and audience engagement strategies.
  • Familiarity with CRM, marketing automation, and digital marketing platforms.
  • Strong project management and collaboration skills.
  • Ability to translate complex information into clear, engaging communication.
  • Healthcare marketing experience preferred.

Why Join Us?

  • Make an impact by helping shape the marketing strategy and brand presence for the nation's largest private physician practice.
  • Enjoy a competitive benefits package, including a 401(k) match + profit sharing, employee-paid medical premiums + Health Savings Account funding, free telehealth visits, gym reimbursement, tuition reimbursement, parental leave, volunteer opportunities, and more after the waiting period.
  • Expand your marketing expertise through hands-on experience in campaign execution, digital marketing, brand communications, content development, and cross-functional collaboration.
  • Work alongside passionate healthcare professionals to create meaningful marketing initiatives that connect patients with the care they need and support organizational growth.

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