Marketing Strategy & Communications Manager
Radiology Associates of North Texas, P.A. · Fort Worth, TX · 2 wk ago
HybridInformation TechnologyFull-time
About the role
The Marketing Strategy & Communications Manager is responsible for developing compelling content, growing audience engagement, and driving measurable marketing outcomes. This role combines strategic communications, social media leadership, and data-driven marketing to strengthen brand awareness, support physician recruitment, increase patient engagement, and position RANT as a trusted leader in healthcare.
What You'll Do
- Produce Content Strategy
- Develop and oversee content strategy across digital, print, and social channels.
- Write and edit content including: Website copy, Physician recruitment materials, Thought leadership articles, Employee communications, Patient education materials, Presentations and marketing collateral.
- Translate complex healthcare and radiology topics into clear, compelling messages.
- Ensure brand voice and messaging consistency across all channels and audiences.
- Develop audience-specific messaging for physicians, employees, hospital partners, referring providers, patients, and prospective recruits.
- Lead Social Media & Thought Leadership
- Develop and execute social media strategies that increase audience engagement and brand visibility.
- Position RANT physicians and leaders as trusted industry experts through thought leadership content.
- Create content distribution plans that maximize reach and engagement across key platforms.
- Manage editorial calendars and social content planning.
- Maintain social media performance and identify opportunities to grow audience engagement and influence.
- Partner with physicians and executives to amplify expertise, achievements, and organizational initiatives.
- Oversee Data-Driven Marketing Strategy
- Develop marketing campaigns that support physician recruitment, patient referrals, and brand awareness.
- Build and optimize marketing funnels that move audiences from awareness to action.
- Measure campaign effectiveness using analytics, dashboards, and reporting tools.
- Monitor audience engagement, conversion rates, and marketing ROI.
- Use performance data and audience insights to refine messaging, content, and campaign strategy.
What We're Looking For
- 7+ years of experience in marketing, communications, content strategy, growth marketing, or related fields.
- Exceptional writing, editing, and storytelling skills.
- Experience developing content for multiple audiences and communication channels.
- Strong social media strategy and content management experience.
- Experience using marketing analytics to drive decision-making and improve results.
- Ability to build and optimize marketing campaigns and audience engagement strategies.
- Familiarity with CRM, marketing automation, and digital marketing platforms.
- Strong project management and collaboration skills.
- Ability to translate complex information into clear, engaging communication.
- Healthcare marketing experience preferred.
Why Join Us?
- Make an impact by helping shape the marketing strategy and brand presence for the nation's largest private physician practice.
- Enjoy a competitive benefits package, including a 401(k) match + profit sharing, employee-paid medical premiums + Health Savings Account funding, free telehealth visits, gym reimbursement, tuition reimbursement, parental leave, volunteer opportunities, and more after the waiting period.
- Expand your marketing expertise through hands-on experience in campaign execution, digital marketing, brand communications, content development, and cross-functional collaboration.
- Work alongside passionate healthcare professionals to create meaningful marketing initiatives that connect patients with the care they need and support organizational growth.