Marketing Strategy Analyst – Aftermarket

General Responsibilities

• Support marketing strategy including creating and implementing strategies and plans for products and programs
• Analyze and optimize marketing campaign performance
• Collaborate with marketing teams to execute roadmap and align go-to-market strategy and initiatives with broader enterprise activities
• Ensure accuracy of marketing materials
• Communicate all channel initiatives to necessary departments, both internal and external, to ensure visibility to channel goals & objectives
• Able to meet deadlines and work through challenges of timelines in the process
• Edit and proofread online communications, direct mail, product literature, and internal and external communication pieces
• Maintain an innovative approach to all campaigns, continuing to stay up-to-date on industry trends
• Design and develop marketing plans and manage all communication with internal and external sources
• Monitor customer research activities and interpret all data for developing marketing strategies
• Analyze all market conditions and forecast all future trends and prepare accurate various order documents
• Perform research related strategies and develop appropriate all related marketing plans

Qualifications

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

What You’ll Do

• Develop, implement, and execute marketing strategies for the Aftermarket business
• Analyze internal and third-party data to evaluate performance, identify market opportunities, and support strategic planning
• Translate complex datasets into actionable insights and recommendations for senior stakeholders
• Partner cross-functionally with commercial, product, and leadership teams
• Support customer engagements and represent the organization at industry trade shows and events

What You’ll Bring

• Strong data analysis and strategic thinking capabilities
• Advanced Excel skills (required)
• Exposure to BI tools or data visualization platforms (preferred)
• Experience working with both internal and external datasets
• Ability to work independently and deliver insights in a fast-paced environment