Marketing Strategist, P&C Marketing Leader

Essential job responsibilities

Supports and demonstrates IMA’s core values
Values and understands the importance of diversity, equity, and inclusion among all IMA associates
Devises and executes marketing strategy within client verticals
Develops content strategy with business units and sales
Delivers qualified leads to sales
Bases on interactions with sales, and primary research, acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
Develops compelling and clear marketing and creative briefs for execution by Creative Team
Responsibility for execution and delivery of marketing and sales materials
Makes measures and reports on pipeline effectiveness for marketing initiatives
Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel

Required Experience and Skills

• 7-12 years progressive marketing experience
• Bachelor’s degree required, with MBA preferred
• Previous experience managing lead/revenue generation activities
• Ability to prioritize nebulous and/or competing priorities
• Data-driven and experience in analytics-based reporting
• Familiarity with basic web analysis tools such as Google Analytics
• Experience in digital ad buying, social, DSP, search
• Excellent written and verbal communication skills
• Some overnight travel required (10%)

Competencies & Traits

Business Acumen
Financial Acumen
Professionalism
Self-Direction
Communicating
Compensation & Benefits

When you become part of the IMA family, you become eligible to take part in our valuable benefits and rewards package designed to benefit you, your family, and your life. Our plans are cost-effective, convenient and provide progressive ways for staying healthy, protecting loved ones, pursuing financial security and living a full and balanced life.

Why Join IMA?

• We’ve built a reputation for putting our associates first
• We work in teams. We sell in teams. We win and prosper as a team
• We provide support systems and resources that enable each of our associates to focus on what they do best
• And as an independent company based in the Midwest, we’re big enough to write business all over the world and small enough to implement your ideas quickly
• We are recognized nationally as a leader in our industry

Pay & Benefits

This role is eligible for the following:
Annual Performance Bonus
Stock Purchase
Medical Plans
Prescription Drugs
Dental
Vision
Family Assistance Program
FSA
HSA
Pre-Tax Parking Plan
401(k)
Life/AD&D
Accident
Critical Illness
Hospital Indemnity
Long Term Care
Short-term Disability
Long-term Disability
Business Travel Accident
Identity Theft
Paid Time Off
Flexible Work Options
Paid Holidays
Sabbatical
Gift Matching
Well-Being Stipend
Personal and Professional Development

The IMA Financial Group, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, The IMA Financial Group, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.