Marketing Strategist, P&C Marketing Leader

IMA Financial Group, Inc. · Bellevue, WA · 5 days ago

On-siteMarketing$120k/yrFull-time

About the role

Devises and executes marketing strategy within client verticals. Develops content strategy with business units and sales, delivers qualified leads to sales, and acts as Voice of the Client based on interactions with sales and primary research. Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing. Develops compelling and clear marketing and creative briefs for execution by Creative Team. Responsible for execution and delivery of marketing and sales materials. Measures and reports on pipeline effectiveness for marketing initiatives and provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel.

Responsibilities

Supports and demonstrates IMA's core values
Values and understands the importance of diversity, equity, and inclusion among all IMA associates
Devises and executes marketing strategy within client verticals
Develops content strategy with business units and sales
Delivers qualified leads to sales
Acts as Voice of the Client, and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process
Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing
Develops compelling and clear marketing and creative briefs for execution by Creative Team
Responsible for execution and delivery of marketing and sales materials
Measures and reports on pipeline effectiveness for marketing initiatives
Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel

Qualifications

7-12 years progressive marketing experience; experience marketing within insurance industry required
Bachelor's degree required, with MBA preferred
Previous experience managing lead/revenue generation activities
Ability to prioritize nebulous and/or competing priorities
Data-driven and experience in analytics-based reporting
Familiarity with basic web analysis tools such as Google Analytics
Experience in digital ad buying, social, DSP, search
Excellent written and verbal communication skills
Some overnight travel required (10%)

Competencies & Traits

Business Acumen
Financial Acumen
Professionalism
Self-Direction
Communicating

Pay

$120,000 USD - $145,000 USD

Benefits

This role is eligible for the following: Annual Performance Bonus, Stock Purchase, Medical Plans, Prescription Drugs, Dental, Vision, Family Assistance Program, FSA, HSA, Pre-Tax Parking Plan, 401(k), Life/AD&D, Accident, Critical Illness, Hospital Indemnity, Long Term Care, Short-term Disability, Long-term Disability, Business Travel Accident, Identity Theft, Paid Time Off, Flexible Work Options, Paid Holidays, Sabbatical, Gift Matching, Well-Being Stipend, Personal and Professional Development.

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