Marketing Specialist - Tradeshows and Events
Copart · Dallas, TX · 2 wk ago
MarketingFull-time
Essential Duties
- Trade Show Execution & Operations
- Lead end-to-end planning and execution for tradeshows across the U.S.
- Manage all event logistics, including booth setup, shipping, inventory management, vendor coordination, and on-site troubleshooting.
- Act as the on-site lead for events and represent Copart to exhibition visitors, ensuring seamless execution and an engaging brand experience.
- Performance, Technology & Optimization
- Integrate technology and interactive elements into event experiences to drive engagement, lead capture, and brand differentiation.
- Event Strategy & Experience Design
- Bring a strong point of view on emerging trends, cultural moments, and auto industry influences, using those insights to create meaningful, memorable audience engagement.
- Collaborate with internal creative teams to design and execute tradeshow assets.
- Sales Partnership & Lead Management
- Partner closely with Sales to ensure strong alignment between event strategy and business objectives.
- Monitor lead generation and management from all events, including capture, tracking, and follow-up processes.
Minimum Requirements
- Bachelor’s degree in Business, Communications, or a related field is required.
- 2–3+ years’ experience in event marketing, tradeshows, field marketing, or experiential marketing.
- Proven experience managing end-to-end tradeshow or live event execution.
- Strong organizational and project management skills.
- Engaging presence with a natural talent for connecting with attendees in high-traffic event environments.
- Demonstrated ability to balance creative thinking with operational execution.
- Experience evaluating marketing performance and applying insights to improve results.
- Excellent communication and cross-functional collaboration skills.
- Willingness and ability to travel frequently (approx. 30%).
Preferred Qualifications
- Experience in automotive, tech, marketplace, B2B, or auction-based industries.
- Track record of incorporating interactive or technology-driven event elements.
- Spanish language proficiency.
Benefits
- Medical/Dental/Vision
- 401k plus a company match
- ESPP - Employee Stock Purchase Plan
- EAP - Employee Assistance Program (no cost to you)
- Vacation & Sick pay
- Paid Company Holidays
- Life and AD&D Insurance
- Discounts Along With Many Other Employee Benefits
Company Information
We are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
E-Verify Program Participation
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