Marketing Specialist, Surgery

About the Organization

With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals.

About the Role

This position will be responsible for developing and implementing the annual marketing plan, working in close collaboration with the department marketing and leadership team.

Responsibilities

• Plans, develops, and manages both brand marketing, outreach, and direct response marketing strategies and tactics that expand the department's footprint in the regional market and beyond to achieve established goals.
• Directs the development of programmatic promotional materials as needed by clinical services.
• Works closely with UT Southwestern Creative and Web Services to ensure consistent brand articulation across all channels and media.
• Develops, implements, and monitors systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Assumes primary responsibilities for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff.
• Manages the work of outside vendors as appropriate and interfaces with agency resources as necessary to execute marketing and communications strategies.
• Maintains awareness of the local and regional competitive landscape and of key national market segments and trends.
• Proactively leverages Medical Center research and other existing sources of information to generate innovative marketing initiatives.
• Finds and develops stories on specific topics and contributes to website content, news releases, and articles for publications.
• Maintains close working relationships with writers who cover medicine and science to ensure frequent coverage of UT Southwestern's research and clinical care activities.
• Contributes to magazine stories for annual magazine/annual report or other magazines as assigned, submitting stories for magazine with art/photo possibilities. Also gathers and writes monthly news strips from assigned areas.
• Arranges for and oversees the taking of all still and video to supplement marketing and communication publications. Acts as a guide for reporters and photographers.
• Contributes to various projects, programs, and events to achieve patient/public education and outreach goals.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree
• 3 years of related experience

Preferred Qualifications

• Education or experience in program management, marketing, communications, website design, or related fields
• Experience in a health care environment and community outreach
• Hands-on, proven experience working with web technologies such as blogging, podcasting, RSS, online communities, social networking, and content/contact management

Benefits

• PPO medical plan, available day one at no cost for full-time employee-only coverage (100% coverage for preventive healthcare—no copay)
• Paid Time Off, available day one
• Retirement Programs through the Teacher Retirement System of Texas (TRS)
• Paid Parental Leave Benefit
• Wellness programs
• Tuition Reimbursement
• Public Service Loan Forgiveness (PSLF) Qualified Employer

Schedule

• Full-time
• Day shift

Primary work location: Texas-Dallas-5323 Harry Hines Blvd