Marketing Specialist: Social Media & Performance

Job Summary

The Marketing Specialist: Social Media & Performance is responsible for the strategy, creation, execution, optimization, and continuous improvement of Inspire’s paid social media advertising program, with an immediate and primary focus on Meta platforms, including Facebook and Instagram.

What You'll Do

• Own the day-to-day strategy, creation, execution, and optimization of Inspire’s paid social media advertising campaigns.
• Build, launch, manage, and continuously optimize campaigns and ad sets across Meta platforms.
• Build and continuously refine paid social audiences based on geography, demographics, behaviors, interests, customer profiles, and campaign objectives.
• Develop paid social advertising concepts designed specifically for performance marketing.
• Actively monitor and optimize paid social performance.
• Maintain an active paid social testing roadmap.
• Evaluate the complete journey from advertisement through lead conversion.
• Work directly with Marketing and HubSpot teams to confirm paid social traffic and conversions are accurately tracked.
• Provide regular performance updates and actionable recommendations to Sales and Marketing leadership.

What We're Looking For

The ideal candidate is equal parts marketer, creative thinker, and performance analyst. This individual does not launch an ad and wait for the results. They continually ask: Which audiences are actually converting? Which creative is stopping the scroll? Are we reaching the right people or simply reaching more people? Why is one market outperforming another? Are we seeing creative or audience fatigue? What should we test next? Which campaigns deserve more investment? Where are we wasting money? How can we recapture people who previously showed interest? Are these campaigns generating engagement or generating qualified prospects?

What We Offer

• Comprehensive Medical, Dental, and Vision insurance with multiple plans so you can choose the coverage that best suits the needs of you and your family
• Financial Wellness & Savings: Health Savings Account (HSA), Flexible Spending Accounts (FSA) and other options to help manage expenses with eligible plans
• Retirement savings program with a company match
• Competitive time off, including ten holidays, vacation, sick time, and more
• Work-Life Balance Support: Employee Assistance Program (EAP), LifeBalance discounts, and other wellness resources
• Professional development resources and opportunities, including tuition reimbursement for qualifying programs.

Equal Opportunity Employer

At Inspire Communities, we value our employees just as much as we value our residents. We offer the following benefits to our full-time (30+ hours per week) employees:

• Comprehensive Medical, Dental, and Vision insurance with multiple plans so you can choose the coverage that best suits the needs of you and your family
• Financial Wellness & Savings: Health Savings Account (HSA), Flexible Spending Accounts (FSA) and other options to help manage expenses with eligible plans
• Retirement savings program with a company match
• Competitive time off, including ten holidays, vacation, sick time, and more
• Work-Life Balance Support: Employee Assistance Program (EAP), LifeBalance discounts, and other wellness resources
• Professional development resources and opportunities, including tuition reimbursement for qualifying programs.