Marketing Specialist – Social Media & Events
About the role
Meditology Services is a top-ranked provider of information risk management, cybersecurity, privacy, and regulatory compliance consulting services exclusively for healthcare organizations. We service hundreds of healthcare clients coast-to-coast. Our core values are rooted in accountability, quality, adaptability, collaboration, and drive.
Responsibilities
Own and execute the marketing content calendar; following the initial 90-day period, independently determine content priorities, sequencing, and publication timing in line with Meditology's business objectives.
Partner with the Sr. Marketing Manager and content planning tools to develop content, including but not limited to blogs, infographics, white papers, and checklists.
Cook up and schedule LinkedIn content. Determine and execute LinkedIn boost strategy within approved budget parameters. Monitor engagement and compile monthly performance metrics, using judgment to recommend adjustments to future content and spend.
Independently research, evaluate, and select the conferences, trade shows, webinars, sponsorships, and speaking engagements that align with Meditology's target audience and business goals, and decide on Meditology's participation. Own event logistics end-to-end, including registrations, shipping, promotional materials, vendor communication, and event timelines.
Create and maintain a project plan with a task timeline for each event to ensure all deliverables and deadlines are met. Negotiate contract terms, pricing, and sponsorship packages with event vendors and venues within an approved budget, exercising independent judgment to commit the company to agreements without case-by-case pre-approval. Work with Sales and Delivery teams to coordinate pre-event and post-event outreach.
Compile post-event summaries and performance metrics, and make recommendations on which events to repeat, adjust, or discontinue — feeding directly into Meditology's annual event strategy.
Maintain and organize marketing assets and resource libraries. Assist with the execution and maintenance of HubSpot marketing initiatives, including emails, landing pages, forms, and event contacts. Support day-to-day marketing operations and special projects as assigned. Assist with the execution of marketing campaigns as directed.
Learn and stay current on AI tools that support work automation and increase productivity (e.g., Claude).
Escalate to the Sr. Marketing Manager is expected only for matters outside approved budget, brand standards, or established business priorities.
Requirements
Education & Experience: Bachelor's degree in Marketing, Communications, Business, or a related field preferred. 1–3 years of experience in a marketing, social media, communications, or event coordination role. Experience in a B2B, healthcare, or professional services environment is a plus. Experience working with HubSpot (or a similar marketing automation/CRM platform).
Skills & Competencies: Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Excellent written and verbal communication skills. Demonstrated ability to exercise independent judgment and make decisions in a fast-paced, evolving environment. Working knowledge of LinkedIn content scheduling and paid campaign/boost basics. Comfortable managing marketing initiatives within HubSpot (emails, forms, contact/list management). Experience coordinating logistics for events, conferences, or trade shows preferred. Strong research skills to identify relevant industry events and evaluate their value/fit for Meditology. Comfortable working cross-functionally with Sales, Marketing, and external vendors. Proficiency in Microsoft Office. Curiosity and adaptability toward learning new marketing and AI-driven productivity tools.
Pay
Based on Experience, $70,000-80,000
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times.
EEO Statement
Meditology Services and CORL Technologies is an equal opportunity employer. The company does not discriminate in employment and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, gender identity, marital status, religion, age, disability, results of genetic testing, service in the military or any other trait that is protected under local, state or federal law. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.