Marketing Specialist - Senior

About the role

Sensient Beauty is a world leader in the design and manufacturer of colorants and specialty ingredients for use throughout the global personal care markets. The Senior Marketing Specialist will be a critical partner working with cross-functional teams to drive new sales opportunities and lead marketing initiatives that support product innovation and commercial growth opportunities in the beauty space. They will be responsible for effectively communicating and enhancing the business unit value proposition and ultimate success. This individual will partner with Sensient's marketers and innovators across the globe to identify portfolio opportunities and deliver market-needed solutions. The position is fully on-site, located in Somerset, NJ at Sensient Beauty's Innovation Center.

Responsibilities

• Ensures brand consistency across content portfolio
• Analyze regional trends, market insights, consumer insights and competitor activity to inform strategy and lead market research to capture 'voice of the customer', identify emerging trends and inform product development and strategic decision making
• Manage and optimize communication strategies that drive lead generation and new customer acquisition
• Research and write content for marketing deliverables such as product brochures, white papers, presentations, email campaigns, etc.
• Work with sales account managers in the development and delivery of customer presentations in a way that enhances brand awareness and reputation
• Analyze ROI on marketing campaigns, marketing initiatives and ongoing marketing spending; adjust tactics to improve effectiveness
• Actively participate in the beauty industry through industry organizations and associations

Qualifications

• Bachelor's degree is required in Chemistry, Biology, Cosmetic Science, Marketing or a related field
• 3 years' marketing experience
• Experience with a manufacturer, particularly in the beauty industry
• Must be a self-starter who is seeking upward mobility

Skills

• Demonstrated excellence in copywriting/content marketing
• Creativity - must demonstrate high levels of creativity, flexibility, problem solving and the ability to be enterprising
• Knowledge of marketing-related business practices, including market research, technology and budgeting
• Time management and organization skills to plan and execute both large and small marketing projects and initiatives
• Ability to manage projects from inception through implementation and communicate progress throughout the process
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
• Proficient with marketing-related software programs (Mintel, Euromonitor, etc.) and Adobe products

Pay

$100,000 - $125,000 USD. Pay within the range is based on several factors, which may include, but are not limited to education, work experience, specialized training, and labor market conditions.