Marketing Specialist – Revenue Programs

About the role

Thompson Restaurants is seeking a highly organized and analytical person to oversee key revenue-driving programs, including gift cards, catering, private events, and promotional marketing initiatives. This role requires a unique combination of project management, graphic design expertise, data analysis, and operational execution. This is a hands-on position for a marketing professional who thrives in a fast-paced environment, can balance creative and analytical responsibilities, and is comfortable owning both strategy execution and day-to-day program administration.

Responsibilities

• Manage all aspects of Thompson Restaurants' gift card program, including promotion planning, sales tracking and reporting, inventory management, fulfillment and distribution, and performance analysis
• Track gift card sales, redemptions, inventory, and campaign performance
• Coordinate fulfillment and distribution of gift card orders, including direct mail and bulk orders
• Develop seasonal gift card promotions and marketing plans
• Generate reporting on sales performance and ROI
• Create marketing materials including flyers, email graphics, social assets, signage, promotional materials, and gift card collateral
• Maintain brand standards across all creative executions
• Support promotional campaigns for revenue-driving initiatives and one off projects as needed
• Analyze campaign performance and identify opportunities for growth
• Track KPIs for gift cards, catering, private events, and promotional campaigns
• Build reports and dashboards to communicate results and recommendations
• Use data to support decision-making and campaigns

Qualifications

• 4+ years of experience in digital marketing, ideally in multi-location restaurants, retail, or hospitality
• Proficient with website CMS platforms (Squarespace a plus), email marketing tools (OLO is a plus), and third-party marketplaces
• Strong understanding of digital KPIs and customer journeys
• Proven ability to manage projects across departments and balance multiple brand voices
• Comfortable analyzing performance metrics and making data-driven decisions
• Detail-oriented with strong organizational and communication skills
• Prior experience managing teams
• Experience managing restaurant delivery platforms (Uber Eats, DoorDash, GrubHub) as well as customer data platforms
• Knowledge of photoshop, adobe, and Canva
• Basic design or HTML knowledge is a plus

Skills

• Strong graphic design and creative capabilities
• Experience managing revenue-driving programs or promotional campaigns
• Analytical with advanced Excel and reporting skills
• Detail-oriented and comfortable handling operational tasks such as fulfillment and inventory tracking
• Ability to work independently while collaborating across multiple departments
• Proficiency in Canva required; Adobe Creative Suite preferred

Benefits

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement
• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets, Restaurants
• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school