Marketing Specialist, Music Merch

Key job responsibilities

• Own the strategy, planning, and execution of marketing campaigns that raise awareness of product categories and specific artists.
• Analyze and track campaign performance, optimize results, and share learnings with the team.
• Own merchandised landing pages and cross-site marketing campaigns end-to-end, including creative production, calendar management, planning, execution, reporting, and optimization.
• Serve as the merchandising subject matter expert and create processes that simplify and improve merchandising impact.

Requirements

• Basic Qualifications:
  • 2+ years of professional non-internship marketing experience.
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
  • Experience in a marketing role.
  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting.
  • Proficiency with content management systems, campaign trafficking tools, or site merchandising platforms.
  • Experience analyzing campaign performance data to identify trends and optimize results.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines.
• Preferred Qualifications:
  • 3+ years of professional non-internship marketing experience.
  • Experience using integrated campaigns to solve brand/business challenges.
  • 2+ years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion.
  • Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements.
  • Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories.
  • Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns.
  • Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights.
  • Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency.
  • Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations.