Marketing Specialist, Music Merch

Amazon Music is seeking a Marketing Specialist to create impactful marketing and merchandising campaigns for the Music Merch/CD/Vinyl team. This role focuses on driving awareness, discoverability, and sales for newly launched merch and physical music products through best-in-class marketing campaigns.

About the role

The Marketing Specialist will oversee key traffic and awareness channels, including paid media execution, campaign oversight, positioning, copy, creative templates, and timing. The role involves using insights and performance data to develop channel recommendations and best practices, supporting large Artist Merch capsule launches, and developing end-to-end marketing campaigns for CDs and Vinyl. The ideal candidate is customer-obsessed, data-driven, detail-oriented, and thrives in a fast-paced environment.

Responsibilities

• Own key traffic and awareness channels including paid media strategy, campaign oversight, positioning, copy, creative templates, and timing.
• Analyze and track campaign paid media performance across key marketing channels, optimize results, and share learnings with the team.
• Support launching artist capsules across Amazon.com and Amazon Music, including end-to-end asset planning, execution, reporting, and optimization.
• Serve as the external traffic subject matter expert and create processes that simplify and improve traffic impact.
• Act as the marketing single point of contact for Physical Music (CDs, Vinyl, Cassettes) marketing support.
• Manage both strategic work (developing processes and trafficking plans) and tactical execution (building campaigns, analyzing traffic data, and improving workflows).

Requirements

• 2+ years of professional non-internship marketing experience.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting.
• Proficiency with digital marketing tactics, content management systems, campaign trafficking tools, or site merchandising platforms.
• Experience analyzing campaign performance data to identify trends and optimize results.
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines.

Preferred Qualifications

• Experience working with a Content Management System (e.g., WordPress, Drupal, Joomla).
• Experience using integrated campaigns to solve brand/business challenges.
• 3+ years of professional non-internship marketing experience.
• 2+ years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion.
• Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements.
• Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories.
• Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns.
• Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights.
• Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency.
• Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations.

About the team

The Music Merch team operates within Amazon Music, an immersive audio entertainment service that deepens connections between fans, artists, and creators. The team's mission is to bring the world's largest collection of authentic music merch to fans wherever they are, however they prefer to shop. Amazon Music offers experiences that serve all listeners, including personalized playlists, exclusive podcasts, concert livestreams, and artist merch.

Pay

USA, CA, Culver City - $70,400.00 - $105,700.00 USD annually.

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and optional supplemental life plans).
• Employee Assistance Program (EAP) and Mental Health Support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.
• Sign-on payments and restricted stock units (RSUs).