Marketing Specialist - Lifecycle and Retention

About the role

The Marketing Specialist, with a focus on Lifecycle & Retention, plays a key role in advancing OSV’s mission by leading retention marketing efforts across OSV’s product portfolio, helping drive customer engagement and ongoing relationships with Catholic schools, parishes, and dioceses.

Responsibilities

• Serve as the primary marketing lead for retention campaigns across OSV’s product portfolio.
• Develop and implement multi-channel lifecycle campaigns (email, digital, print, and social) that drive customer engagement, product adoption, and renewal.
• Execute customer communications across key stages of the customer experience, including onboarding, engagement, and renewal.
• Cook up retention marketing efforts across products to support a consistent and connected customer experience.
• Identify opportunities to improve retention marketing efforts across products, helping inform more effective customer engagement and renewal strategies.
• Partner with product managers, sales, and customer success teams to align marketing efforts with customer needs and business priorities.
• Develop campaign messaging and content in collaboration with the Creative Design team to ensure clarity, consistency, and mission alignment.
• Support targeted account engagement efforts in partnership with sales, with opportunities to contribute to account-based marketing (ABM) initiatives.
• Track and report on campaign performance (e.g., engagement metrics, retention indicators), identifying opportunities for improvement and optimization.
• Contribute to the execution and ongoing development of strategic marketing initiatives supporting American Church Inc. (ACI).
• Perform additional responsibilities in support of departmental and organizational priorities as needed.

Requirements

• 2–5 years of experience in marketing, preferably in financial, education, or faith-based industries.
• Strong understanding of the Catholic Church and familiarity with the needs, dynamics, and audiences of Catholic parishes, schools, and diocesan leaders.
• Proven success developing and managing multi-channel marketing campaigns.
• Basic understanding of content marketing, digital advertising, and customer engagement strategies.
• Strong organizational and project management skills.
• Able to collaborate effectively with cross-functional teams.
• Strong writing and communication skills.
• Interest in developing skills in data analysis, customer segmentation, and account-based marketing (ABM).
• Experience with marketing tools (CRM, email platforms, Canva, etc.) and SEO/SEM preferred.

Skills and Abilities

• Creative thinker with strong storytelling and audience empathy.
• Analytical skills for campaign measurement and optimization.
• Strong collaboration and interpersonal communication skills.
• Values-driven mindset with a commitment to support OSV’s mission.
• Hands-on ability with creative tools (Canva, AI tools, etc.).
• Ability to manage multiple campaigns and meet deadlines.

Education

Bachelor’s degree in marketing, business, related field required, or equivalent education and work experience.