Marketing Specialist, LATAM

About the role

We are seeking a Marketing Specialist LATAM and Medical Education Specialist for innovative products in our Orthopedics portfolio. This role has LATAM responsibility for growth, downstream engagement with countries, and will assist in developing and executing regional marketing strategies across Latin America to drive product adoption, surgeon engagement, market share growth, and commercial excellence. Acts as the bridge between global marketing, regional sales teams, distributors, key opinion leaders (KOLs), and medical education programs.

Responsibilities

• Product Marketing & Launches
  • Assist with new product launch activities and execute regional product launch strategies.
  • Adapt global marketing plans to LATAM market realities.
  • Create localized technical and clinical marketing materials.
  • Support pricing, positioning, forecasting, and lifecycle management.
  • Analyze competitive activity and market trends.
• Interact directly with the Regional Marketing Lead, Regional Business Managers, and Distributors to:
  • Identify new market opportunities.
  • Prepare regular marketing activity reports.
  • Provide support to the sales organization.
• Medical Education & Surgeon Engagement
  • Plan and execute cadaver labs, workshops, webinars, and training programs to drive surgeon adoption.
  • Develop educational content and procedural training resources.
  • Coordinate regional faculty and speaker programs.
• KOL Management
  • Build relationships with orthopedic surgeons and key opinion leaders.
  • Support advisory boards and clinical consulting activities.
  • Identify regional advocates and early adopters.
  • Coordinate KOL participation in launches and congresses.
• Congresses and Events
  • Manage participation in regional and local orthopedic congresses to drive surgeon adoption.
  • Coordinate booth strategy, logistics, promotional materials, and budgets.
  • Measure ROI and post-event follow-up.
  • Ensure compliance with corporate and regulatory requirements.
• Commercial Partnership
  • Collaborate closely with sales leaders and distributors.
  • Develop sales tools, competitive comparisons, and clinical messaging.
  • Conduct field visits to understand customer needs.
  • Support account targeting and growth initiatives.
  • Provide pre- and post-sale marketing support to distributors, OEMs, and resellers.
• Digital Marketing & Communications
  • Execute digital marketing campaigns, webinars, e-mail marketing, and social media initiatives.
  • Develop internal and external communications.
  • Manage localized messaging for different LATAM markets.
  • Monitor campaign effectiveness and engagement metrics.
• Analytics & Business Planning
  • Analyze sales performance and market share trends.
  • Assist in the preparation of forecasts and business reviews.
  • Track launch performance and marketing ROI.
  • Identify growth opportunities and corrective actions.
  • Recommend actions, schedule and plan projects, estimate costs, and manage projects to completion.
• Additional Responsibilities
  • Coordinate trade show activities.
  • Assist with training and sales education activities.
  • Provide field support for large product implementations or evaluations.
  • Develop and maintain websites and online resources.
  • Perform market data research and identify trends.
  • Track marketing campaigns to evaluate results and provide recommendations for future promotions.
  • Work cross-functionally with various departments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Biomedical Engineering, Life Sciences, or related field.
• 3-5 years in medical device marketing, preferably in orthopedics, sports medicine, arthroscopy, trauma, or biologics.
• Product marketing and launch experience.
• Experience working across multiple LATAM markets.
• Fluent in English and Spanish.
• Available to travel between 30% to 50% of the time (including international).

Preferred Qualifications

• Strong communication and interpersonal skills (verbal, written).
• Proficient in Microsoft Office Suite (e.g., Excel, PowerPoint, Word).
• Ability to multitask in a high-paced environment.

Benefits

• Competitive compensation.
• Excellent healthcare including medical, dental, vision, and prescription coverage.
• Short- and long-term disability plus life insurance (fully paid by CONMED).
• Retirement Savings Plan (401K) with CONMED matching contributions up to 7% per pay period.
• Employee Stock Purchase Plan allowing stock purchases at a discounted price.
• Tuition assistance for undergraduate and graduate-level courses.
• Employee Referral Program incentives.