Marketing Specialist - Laboratory Solutions

Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated, and robotic products for precision fluid measuring. We specialize in the development, manufacturing, and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture.

About the Role

The Marketing Specialist role at Hamilton Company offers an exciting opportunity to gain experience and contribute to a marketing team that supports innovative benchtop laboratory solutions to further scientific innovation. The ideal candidate will be enthusiastic, detail-oriented, and eager to launch technical marketing, with a focus on digital initiatives, in a B2B environment. This role provides hands-on experience in digital marketing, content creation, and marketing communications while supporting our regional product marketing initiatives.

Responsibilities

• Assist in creating and maintaining marketing materials, including product brochures, social media content, and website updates
• Support the marketing team in organizing and analyzing marketing data and campaign metrics
• Help coordinate trade show materials and virtual event logistics
• Contribute to the development of email marketing campaigns and newsletters
• Assist in maintaining the company's social media presence and engagement
• Support market research projects and competitive analysis
• Aid in the creation and organization of the digital asset library
• Help track marketing KPIs and prepare regular reports
• Help manage projects effectively to meet critical deadlines
• Other duties as assigned

Requirements

• Strong written and verbal communication skills with attention to detail
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Basic understanding of social media platforms and digital marketing concepts
• Ability to manage multiple tasks and meet deadlines
• Creative mindset with strong organizational skills
• Ability to work effectively both independently and as part of a team

Qualifications

• BS Degree in Marketing, Business Administration, Communications, or related field required
• Experience with Asana preferred
• Experience with LinkedIn and LinkedIn Campaign Manager preferred
• Experience with Adobe Creative Suite preferred
• Experience with Craft Web Suite preferred
• Knowledge of digital marketing tools and analytics platforms is a plus
• Experience in B2B marketing preferred
• Experience in the biotechnology or life sciences industry is a plus

About Hamilton

• Mentorship from experienced marketing professionals
• Exposure to technical product marketing
• Opportunity to build professional portfolio