Marketing Specialist- KTVN

Duties And Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making presentations to advertisers and agencies including preparation of station and market research.
• Bring in new local direct (no advertising agency involved) as well as agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
• Participate in station training and follow through with research and independent studies in order to integrate the information.
• Keep current with the market through monitoring and study of competitive media.
• Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will results in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.

Requirements And Qualifications

• Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• Maintain a professional appearance and manner.
• Able to market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct/contain all elements of negotiation.
• Have a valid driver’s license and reliable transportation.
• Willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.

Benefits

• Health, Life, and Vision Insurance.
• 401K Contribution.
• Holiday Pay.