Marketing Specialist ISS

About the role

The Quality Assessments Division at Smithers is seeking a full-time Marketing Specialist to join the Information Security Services (ISS) department. This role supports business growth and sales objectives through various marketing initiatives.

Responsibilities

• Identifies target customer segments and generates qualified leads.
• Develops and executes email marketing campaigns and social media strategies.
• Maintains website content and SEO strategies to enhance online visibility and engagement.
• Collaborates with sales and technical teams to create compelling marketing content and strengthen brand awareness.
• Coordinates customer events and trade show activities, including pre- and post-show marketing and on-site details.
• Supports PR efforts through content development, aggregation, and delivery.
• Utilizes external resources and internet research to build email marketing lists.
• Collaborates with global marketing teams to improve local marketing performance.
• Ensures all locally developed creative marketing materials are reviewed and adhere to strict brand guidelines.
• Creates dashboard-style reports to measure marketing effectiveness using key performance indicators (KPIs) and ROI metrics.
• Identifies target buyer personas and initiates contact through telephone sales, direct email, and social networking.
• Meets daily and weekly outbound telephone activity metrics to support lead generation and conversion-to-win goals.
• Timely follows up on websites, phone, and referral inquiries.
• Utilizes the sales process from initial client contact to the start of delivery of work.
• Consistently and accurately enters all lead/prospect contact information into the CRM database.

Qualifications

• A Bachelor's Degree or equivalent in marketing or business administration.
• 3-5 years of previous marketing and sales experience.
• Familiarity with the marketing communications process, including experience with agencies and in-house creative staff.
• Proficiency in marketing automation platforms like Sugar, HubSpot, or Marketo.
• Expertise in Microsoft Office Suite and CRM systems (Infor, Salesforce.com, Goldmine, etc.).
• Knowledge of web editing, SEO, and AEO techniques.
• Familiarity with Adobe Creative Suite.
• Experience with web metrics systems (Google Analytics) and email marketing metrics.
• Experience with AI tools (Copilot, ChatGPT, etc.) is beneficial but not required.
• Experience in marketing technical services is preferred but not mandatory.