Marketing Specialist Intern

About the program

Union Home Mortgage's L.E.A.D Internship Program provides a fun, interesting, and real-world environment for our interns to Learn about the industry, be Educated by Sr. Leadership and their peers, Achieve their personal goals and Develop their skills and knowledge base. We offer shadowing, mentoring, professional development, group projects and corporate outings. Our internship program gives students a chance to meet new people, gain more experience, and learn from the best in the business. Interns are treated like full-time Partners who work 40 hours a week during the 3-month summer program, are compensated, and based out of headquarters in Strongsville, Ohio.

About the role

The Marketing Specialist Intern displays project manager-like qualities as they take ownership of assigned areas within Marketing that may be region, business, or channel-specific and based on level of skill. This individual is responsible for understanding Partner marketing needs and delivering a strategic, data-informed marketing approach. The Marketing Specialist Intern blends process, creativity, digital marketing, analytics and emerging technology to help develop marketing solutions that drive meaningful business results. This individual should be naturally curious about how marketing is evolving, including the use of digital channels, paid social media, data and artificial intelligence, and bring new ideas and opportunities to the Marketing team.

Duties & Responsibilities

• Assist with assigned brand and corporate marketing initiatives, contributing creative ideas, strategic thinking and operational support
• Support digital marketing initiatives across social media, email, website and paid media, helping develop, execute and optimize campaigns
• Analyze marketing performance, audience insights and campaign data to identify trends, opportunities and recommendations
• Explore and apply AI tools and emerging marketing technologies to improve research, content development, analytics and marketing efficiency
• Create and contribute to marketing briefs, content and collateral by clearly identifying goals, audiences and key messages
• Present findings and ideas to the marketing team and, where appropriate, senior leadership, effectively communicating project progress and recommendations
• Collaborate with Partners across the organization, manage assigned projects and follow established marketing processes while identifying opportunities for improvement

Qualifications

• Currently enrolled as a college senior pursuing a Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics or a related field
• Students graduating at the end of the internship term are strongly preferred
• Prior marketing internship, digital marketing, paid social media or project experience is a plus, but not required
• Experience with analytics platforms, AI tools or digital marketing projects is also a plus
• No previous mortgage experience necessary

Skills

• Digital Marketing & Analytics: Foundational understanding of digital marketing channels, paid social media and marketing analytics; ability to interpret performance metrics and identify insights
• AI & Emerging Technology: Curiosity about AI and emerging technologies and an interest in finding practical ways to apply them to marketing
• Marketing Skills & Tools: Experience or interest in content development, social media, email marketing, website platforms and other digital marketing tools
• Project Management: Ability to manage deadlines, prioritize assignments, collaborate effectively and follow projects through to completion
• Communication & Collaboration: Strong verbal and written communication skills with the ability to work effectively with team members and Partners across the organization
• Initiative & Curiosity: Self-motivated, eager to learn and willing to explore new ideas, platforms, technologies and approaches to marketing