Marketing Specialist II - Writer

About the role

This is a writing-focused position. The candidate will create customer-centric marketing content across multiple channels using research, audience insights and performance data to inform recommendations and improve effectiveness. The content will support business objectives, strengthen brand positioning and drive customer engagement. Serves as a marketing resource to business areas, collaborating across teams to deliver integrated marketing solutions aligned with ERIE’s brand and business goals.

Responsibilities

• Determines objectives and scope for assigned projects and develops project plans including expenses, tasks, deliverables, resources, assignments, and dependencies.
• Consults on change management impacts and recommends appropriate action.
• Works with business area and Centers of Excellence to coordinate tasks as required.
• Makes sure to monitor and communicate progress; revises plan as necessary.
• Builds and maintains effective working relationships with internal and external business partners.
• Aids in developing and implementing plans to introduce new products, services and tools as assigned.
• Creates proposals, promotional plans and creative materials.
• Aids in developing new marketing and communication programs as needed.
• Performs in-depth research and analysis related to assigned projects and issues.
• Tracks, measures and reports on the impact of marketing and communications plans.
• Implements changes as appropriate.
• Develops and maintains marketing and communication materials, according to business and product development needs.
• Identifies and pursues external media opportunities through feature lists, influencer outreach, print, digital, TV and radio interviews.
• Develops creative, original storytelling material for pitching/placement.
• Aids in preparing high-quality written materials for use by various stakeholders including the media, customers, agents and other influencers.
• Aids in media audits to track development and brand impact.
• Researches new and alternative ways to leverage social media activities.
• Aids in developing effective corporate brand, communications and media buy strategies.
• Participates in the creation of ERIE's sponsorship and local marketing event strategy.
• Provides support to ERIE's strategic marketing and product management teams.
• In conjunction with Strategic Marketing leader and business line, responds to marketing and communications needs and opportunities.
• Helps to identify effective solutions.

Qualifications

• Minimum educational and experience requirements: Bachelor's degree in marketing, communications, organizational leadership or business and two years experience in marketing, communications, or related field required; or Associate's degree in marketing, communications, organizational leadership or business and four years experience in marketing, communications, or related field required; or High school diploma or GED and six years experience in marketing, communications, or related field required.
• Experience performing on project teams required.
• Knowledge of marketing and communications concepts and processes required.
• Knowledge of current marketing and communication research and trends, project management processes, organizational change management concepts preferred.
• Designations and/or Licenses: General Insurance certification, or related designation, preferred.