Marketing Specialist | Hybrid in Riverwoods, IL

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products. ***Marketing Specialist******4-months contract (Potential extension/conversion)******Hybrid in Riverwoods, IL - 60015*** About the role:Product Marketing Specialist - Content Marketing Writer - As a Product Marketing Specialist/Content Marketing Writer, you will develop compelling, strategic content that fuels customer growth, engagement, and retention. This role blends storytelling, demand generation focused content, journalism-inspired curiosity, and marketing program execution to help bring our product narratives to life. As part of the Product Marketing organization, you will craft content that elevates our message in the market-hard hitting advertising content, newsletter articles, blog posts, product stories, customer insights, and more. You will collaborate across demand generation, product marketing, product management, customer success, and retention teams to deliver high‐quality content that drives revenue impact. The ideal candidate is a writer through and through and having a reporter's mindset is a plus-someone who loves digging for insights, interviewing internal experts, and turning complex topics into clear, persuasive narratives. You are naturally curious, organized, and able to manage multiple projects in a fast-paced environment. Responsibilities:Content Creation to Fuel Demand Generation & Advertising Campaigns:Develop compelling copy that fuels demand generation and advertising campaigns.Focus on crafting high-impact content for digital ads, landing pages, email campaigns, and other marketing assets that attract, engage, and convert prospects.Strong writing skills with an understanding of marketing strategy and audience psychology.Content Development & Storytelling:Write newsletter articles, blog posts, and product-focused stories based on input from subject matter experts (SMEs).Conduct SME interviews to uncover insights, angles, and compelling storylines.Translate technical, product, or tax/accounting concepts into approachable, engaging content.Ensure content aligns with product marketing strategy and supports revenue and growth goals.Content Marketing & Lifecycle Program Execution:Support ongoing operations for the Account Bulletin and similar customer communication programs, including scheduling, drafting, and proofing.Maintain and manage the content marketing editorial calendar.Assist in coordinating marketing materials, collateral updates, and campaign assets.Execute email marketing campaigns that support lifecycle, retention, and upsell initiatives.Support content preparation for launches, promotions, newsletters, and thought‐leadership moments.Collaboration & Coordination:Work cross‐functionally with product marketing, product management, demand generation, content marketing, and customer success teams.Ensure timely delivery of content and marketing materials across multiple workstreams.Track performance metrics for select content and email campaigns. Requirements:Exceptional Writing: Strong portfolio demonstrating high impact content, editorial skill, narrative structure, clarity, and storytelling ability.Journalistic Mindset: Curious interviewer; able to extract insights and craft engaging narratives from SME conversations.Marketing Fundamentals: Understanding of marketing concepts, customer lifecycle, and content strategy.Project & Time Management: Ability to manage multiple deadlines with strong attention to detail.Communication: Clear, proactive communicator across verbal and written channels.Research Skills: Ability to gather insights, perform initial research, and produce drafts based on complex topics.Technical Proficiency: Microsoft Office Suite (Word, PowerPoint, Excel) Familiarity with basic HTML, Experience with marketing automation and CMS tools (Pardot and Sitecore preferred, but training available). Equal Opportunity Notice Highspring LLC (d/b/a Vaco by Highspring) and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") are committed to the full inclusion of all qualified individuals and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by applicable law. The company is also committed to ensuring that persons who need them are provided with reasonable accommodations; if an accommodation is needed to participate in the job application or interview process, please contact HR@vaco.com . Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. Representation Notice By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. Additionally, you agree to be included in our talent pool for future hiring for similarly qualified positions. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. Lastly, you agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal. For residents of Ontario, Canada only: to the extent the position for employment is not with Highspring or not otherwise noted as vacant above, candidate should be informed that this role is to replace a presently employed person at Vaco by Highspring's client. Privacy Notice Vaco by Highspring respects your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR and UK GDPR may access our policies here. Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring. Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: · the individual's skill sets, experience and training; · licensure and certification requirements; · office location and other geographic considerations; and · other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses and/or participation in medical, dental, and vision benefits as well as the company's retirement plan (or similar retirement benefits).