Marketing Specialist (GEO/AEO)

About the role

Mission of the Role The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

Responsibilities

• GEO Research & Execution: Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position; support analysis using GEO tools such as Profound, Ahrefs, and more; contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors; assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets.
• On-Site Content Planning & Support: Create content plans which support AI citation; audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI visibility; collaborate with writing and strategy teams to ensure content plans are executable and successful.
• Reddit Strategy: Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference; identify the right subreddits, content angles, and participation strategies for each client's audience and objectives; support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate; plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes.
• Performance & Reporting: Track client KPIs including AI visibility, citation share, share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics; contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next; support ongoing testing across content formats, subreddit selection, post framing, and content structure; collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies; surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning; participate in client content audits and strategy sessions with a GEO and AI Visibility lens.

Requirements

• 3+ years in digital or content strategy, editorial planning, SEO, or Reddit.
• Proven success developing digital marketing programs that achieve measurable business outcomes.
• Advanced analytical and reporting skills (e.g., Profound (or SEMRushAI, Peec, Athena, etc), Google Analytics, Google Search Console, Ahrefs, HubSpot).
• Experience managing content ecosystems and coordinating across teams.
• Clear written and verbal communication — able to translate complex insights into clear, persuasive narratives.
• Exceptional ability to present and deliver consultative value to clients and stakeholders, focusing on evidence and structured recommendations.

Benefits

• Tech budget to buy gadgets and tech needed to execute (available to residents of Canada only).
• 100% remote flexible work environment.
• All national holidays off (applicable regardless of location).
• After three months: two weeks minimum paid vacation days.
• Wellness & fitness coverage for gym or yoga